Orlando Santiago

About Orlando Santiago

I’m an experienced leader with over 25 years in the beauty industry, focusing on…

Experience

1. Education and Training Manager-north America

   BYREDO

   Nov 2021 — Present · FL, US

   As a brand authority, responsibilities include mastering the art of the BYREDO selling ceremony through storytelling and product knowledge for client immersion. This role is also responsible for promoting the global message within the US market, creating and managing training programs and educational materials in partnership with global training, regional Retail, Wholesale, E-comm, and customer service teams in North America (US & and Canada). Additionally, the role involves executing regionally relevant programs to enhance brand awareness and drive sales.DESCRIPTION- Lead role in supporting the training and development of client advisors for all US wholesale and retail POS- Implement educational initiatives and collaborate with leadership to ensure an immersive client experience- Facilitate virtual and in-store training modules for new product launches, core product knowledge, and cross-selling skills for an immersive client experience- Coaching on story-telling for linking cross-category products- Creator of the retail ambassador program to connect weekly with team leaders in-store- Work closely with Global headquarters in Paris, omnichannel corporate office leaders, and US retail leadership teams to identify and bridge learning gaps and implement new supportive strategies- Mentor Ambassadors into potential leadership roles for all US retail stores- Facilitate all new hire onboarding training for initial brand inductions- Weekly retail business review with trainers by region to cover local trends using KPIs to identify appropriate learning-based solutions- Organize training and event calendars to support the needs of all US business POS- Manage, motivate, and coach training team and client advisors-Closely monitor KPIs and report learning retention metrics to Global to calculate the efficacy of training modules previously deployed

Education

• Valencia College

  Associate of Arts - AA

  1997 — 2000

• Fashion Institute of Technology

  Bachelor of Science - BS, International Trade & Marketing

  2000 — 2002

• Hult International Business School

  Master of Business Administration - MBA, Innovation: Future Thinking & Emerging Technology

Skills

• Glamour
• Stylists
• Personal Care
• Film
• Photo Shoots
• Microsoft Office
• Skin Care Products
• Bodypaint
• Bridal Showers
• Skin
• Editing
• Photography
• Brand Development
• Eyeliner
• Fashion Shows
• Runway
• Special Effects Makeup
• Beauty Industry
• Cosmetology
• Hair Cutting
• Social Networking
• Social Media
• Bridal Looks
• Fashion
• Artistry
• Photoshop
• Editorial
• Special Effects
• Makeup Artistry
• Retail
• Powerpoint
• Eyebrow
• Public Speaking
• Eyelash Extensions
• Stage Make-Up
• Celebrity
• Customer Service
• Microsoft Word
• Digital Photography
• Product Knowledge