Santiago

About Santiago

Passionate marketing/advertising professional specialized in creating strong relationships between brands and consumers for 16+ years through innovative marketing campaigns, generating brand preference and measurable results for top Fortune 100 companies.Energetic, results-oriented leader recognized for groundbreaking strategies and tactics for customer acquisition and retention. Dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships. Talent for building cohesive teams with strong problem solving skills, able to manage time-sensitive projects.

Experience

1. Managing Director

   SAMY

   Oct 2022 — Present · Miami, FL, US

   Serve as Head of Partnerships with Sprinklr, strategically integrating cutting-edge AI and technology solutions to diversify SAMY\'s service offerings and strengthen our competitive positioning in the market- Drive partnership growth and business results through deep commitment to mutual success, ensuring Sprinklr technologies deliver measurable value to clients while expanding SAMY\'s capabilities in social media management, customer experience, and AI-powered insights- Manage strategic C-level relationships with key clients and partners, serving as primary point of contact for enterprise accounts across the Americas- Spearheaded organizational transformation initiatives focused on optimizing team structure, implementing data-driven KPIs, and improving operational efficiency- Oversee P&L responsibility and budget management for multi-million dollar operations- Lead a team of 100+ professionals across the Americas, driving a culture of clarity, accountability, and performance excellence- Designed and executed comprehensive repositioning strategy that increased EBITDA and enhanced company valuation

Education

• Universidad Empresarial 'Siglo 21'​

  Bachelor's degree, Advertising

  2002 — 2007

• Ironhack

  Programming for non-programmers, Computer Programming, Specific Applications

  2015 — 2015

• University of Miami Herbert Business School

  Business Writing and Presentation, Buisness Comumunication

  2014 — 2014

• Universidad Nacional de Córdoba

  Associate of Arts (A.A.), Movies and TV

  1998 — 2001

Skills

• Media Planning
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Social Media
• Data Analysis
• Marketing Management
• Brand Development
• Online Advertising
• Competitive Analysis
• Creative Direction
• Technology Platforms
• Digital Strategy
• Digital Media
• Mobile Advertising
• Strategy
• E-Commerce
• Digital Marketing
• Strategic Planning
• Mobile Marketing
• Social Media Marketing
• Sem
• Direct Marketing
• Marketing
• Interactive Marketing
• Account Management
• Branding & Identity
• Crm
• Electronic
• Advertising
• Written & Oral Presentation Skills
• Online Marketing
• Creative Strategy
• Leadership
• Electronic Payments
• Integrated Marketing
• P&L Management
• Pay Per Click (Ppc)
• Media Buying
• SEO