Santiago Baldomir

Co-founder & CEO @Yogreek

Montevideo, UY

Identified a gap in the local yogurt market and validated demand by launching in stages. First with an MVP for family & friends, then expanding to farmers markets, and ultimately securing placement in organic retailers across the city, achieving $15K+ in monthly sales within the first year Leveraged AI-powered tools to accelerate go-to-market: used Gemini for brand identity and logo creation, Figma for landing page and packaging design prototypes, and ChatGPT to refine messaging and copy Built a no-code e-commerce site with Lovable and automated marketing campaigns and CRM flows with n8n, streamlining order processing and customer engagement while keeping costs low Designed and implemented a lightweight product roadmap, prioritizing features to improve customer experience and operational efficiency Standardized production and logistics workflows, introduced basic forecasting, and created simple KPI dashboards to track progress and guide decision-making

Thayer School of Engineering at Dartmouth

Master of Engineering Management (MEM)

Universidad de Montevideo

Bachelor of Engineering - BE, Industrial Engineering