Santiago Ojeda
Starbucks Brand Manager at Startouch One Corp
- Role
- Brand Manager at StarTouch One
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Santiago Ojeda
I am an accomplished, self-driven senior food and beverage executive with 25 years of progressive leadership across diverse industries. Recognized for my passion for operational excellence, I consistently deliver sustainable revenue growth while optimizing efficiency and service quality. My expertise spans business development, service delivery, and cost control, with a proven ability to transform operations, elevate customer experiences, and drive profitability. A strategic leader and mentor, I thrive on building high-performing teams and creating long-term value for both stakeholders and organizations.
Experience
Brand Manager
May 2018 — Present · Miami, TX, US
Primary ResponsibilitiesStrategic Leadership & Planning • Establish departmental objectives, tools, and performance standards aligned with organizational goals. • Develop and oversee budgets, ensuring fiscal discipline and alignment with company strategy. • Contribute to the creation and implementation of corporate policies and procedures. • Define district and regional goals while ensuring clear communication across leadership levels.People & Talent Management • Recruit, train, mentor, and, when necessary, transition staff to maintain a high-performing workforce. • Manage compensation structures and salary brackets to ensure fairness and competitiveness. • Oversee employee relations, conflict resolution, and compliance with labor standards. • Motivate, inspire, and develop teams to foster engagement and professional growth.Operational Oversight • Direct and coordinate overall operations to achieve efficiency and excellence in service delivery. • Ensure departments have the resources and support staff required to meet objectives. • Monitor inventory and supply chain processes to guarantee consistent availability of products. • Promote the company’s mission, vision, and values through daily leadership practices.Performance Management & Reporting • Set measurable goals for departments and evaluate results against established benchmarks. • Delegate responsibilities effectively to optimize productivity and accountability. • Prepare, present, and analyze reports on departmental performance and organizational progress. • Represent the company at industry seminars, conferences, and key stakeholder meetings.Business Growth & Customer Experience • Contribute to business development and lead generation initiatives. • Drive customer satisfaction through proactive feedback collection and service enhancements. • Ensure client relationships are nurtured and strengthened to support long-term growth.
Education
Universidad Nacional de San Martin
Bachelor in Administration, Business
1997 — 2002
Liceo Naval "Alte" Guillermo Brown
Bachelor
1991 — 1996
Skills
- Food Cost
- Income Statement
- Tourism
- Pos
- Hospitality
- Word
- P&L
- English
- Guest Satisfaction
- Event Planning
- Hotels
- Banquet Operations
- Hiring
- Food & Beverage
- Restaurant Management
- Event Management
- Guest Service
- Catering
- Menu Development
- Staff Training
- Culinary
- Banquets
- Hotel Management
- Culinary Skills
- Cost Control
- Micros
- Food Service
- Microsoft Office
- Customer Service
- Resorts
- Purchasing
- Inventory Management
- Restaurants
- Revenue Analysis
- Hospitality Management
- Hospitality Industry
- Customer Satisfaction
- Management
- Pre-Opening
- Fine Dining
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