Santiago Crane
Data Analytics | CRM | Business Strategy | CDP | BI
- Role
- Marketing Data Analyst at The IRONMAN Group
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Santiago Crane
I am an accomplished and professional business administrator that breathes data marketing analytics and loves practicing and doing sports. As a highly skilled and experienced data-driven professional with a master’s in business Analytics and an MBA, my technical skills and extensive knowledge of data manipulation, visualization, and machine learning becomes a valuable asset to the organization that aims to harness data\'s power. My expertise in software tools like Python, SQL, Power BI, Tableau, and more, combined with my English and Spanish language proficiency, enables me to tackle complex data analysis projects and deliver actionable insights. Think of me as a Swiss Army Knife! Because of the widely diverse range of companies I´ve worked for, I now understand and have a much more accurate idea of how marketing and the economic world works. During my career I have: • Managed and consolidated Marketing teams and organizational structures. • Optimized CRM Campaigns increasing engagement by up to 20%• Built several automated dashboards for CRM performance, sales, and procurement• Led several web page creation and conceptualization projects.• Assembled and developed the company´s marketing strategies.• Oversaw sales budget attainment of a +40 people sales team.• Successfully organized and executed a wide number of promotional activities and high-impact events.• Handled foreign affairs and inventory procurement from production plants all around the world. In my work, I do Brand management | data analysis | CRM | advertising strategies | B2B | B2C | project management | product management | marketing strategies | sales performance review | decision-making | team building | market research and segmentation |social media marketing | SEO |dashboard designing and business development | Power Bi | SQL | HTML | Data analysis | Programming | Automation |I´m always open to new discussions and ideas, so feel free to contact me anytime!
Experience
Marketing Data Analyst
May 2025 — Present · Tampa, FL, US
Lead the analysis of consumer behavior insights to drive strategic growth initiatives across various global regions and teams.· Utilize SQL, Google BigQuery or other relevant tools to collect and analyze data related to consumer purchasing behavior, identifying pattern changes and other key performance indicators. · Provide reporting, analysis and insights across multiple Global regions, identifying efficiency or strategic growth opportunities · Partner with Leadership to develop and expand Test & Learn agenda · Maintain and monitor dashboards and support stakeholders in self-service of information from baseline reports to drive data-driven decision making. · Execute ad-hoc requests while ensuring timely delivery of high-quality insights that support business objectives.· Maintain and monitor dashboards and support stakeholders in self-service of information from baseline reports to drive data-driven decision making.
Education
Hult International Business School
Master of Business Administration - MBA, Business
Nova Scotia Community College - NSCC
business studies , Business Administration
2016 — 2016
CESA
Bachelor's degree, Business Administration
2013 — 2018
Hult International Business School
Master's degree, Business Analytics
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