Santiago Almada
Co-founder, Creative Director @Cloud North Visuals
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WORK HISTORY
Co-founder, Creative Director @Cloud North Visuals
Kitchener, ON, CA
Founded and built a multi-service sports media company delivering digital content, brand strategy, and event marketing for elite athletes, academies, and clubs.• Managed content creation, production workflows, and on-site execution across 30+ major showcases, tournaments, and combines.• Managed the operations and day to day of the graphic design and photography/videography processes, handling multiple clients at the same time and ensuring on time delivery and quality• Grew the company social channels to 10k+ followers organically; averaging 1.5 million+ monthly impressions, peaking at over 2.1 million in 2025.• Produced high-quality visuals and graphics used by clients to secure college recruitment and sponsorship deals.• Directed cross-functional teams of 10+ creatives and managed 10K+ digital assets per project with tight turnaround times.• Built and scaled Cloud North TV livestreaming arm, broadcasting soccer, football, volleyball, and hockey with live commentary.• Assisted in relaunching and rebranding strategies for programs including Waterloo United and Laurier Men\'s Soccer, boosting recruitment and ID camp attendance through digital campaigns.
EDUCATION
University of Waterloo
Master of Business, Entrepreneurship and Technology (MBET), Business
Cleary University
Bachelor of Business Administration (BBA), Accounting and Business/Management
Cameron Heights Colligiate Institute
IB Diploma, International Baccaleureate Diploma
ABOUT SANTIAGO ALMADA
Currently serving as Technical Director at Woodbridge Soccer Club and Assistant Coach at Wilfrid Laurier University, leading long-term player development, coach education, and operational strategy from grassroots to League1 Ontario and university levels.Proven ability to elevate digital presence, enhance club communications, and build sustainable programs that drive both player success and organizational growth.
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