Santi Silaphone
Sr IT Manager - Marketing Technologist - Brand Operations at Procter & GamblePggoodeveryday.com
- Role
- Digital and Data Analyst at Sotheby's International Realty
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Experience
Digital and Data Analyst
Sotheby's International Realty
Sep 2016 — Present · Cincinnati, OH, US
Digital and Marketing Analysts responsible for digital analytics reports and insight, data mining, digital implementation and digital marketing program performance. Manage weekly, monthly and quarterly reviews of reports and scorecard with business units. Manage and build predictive models, customized dashboards and automated reports. Lead and develop implementation plans to ensure accurate data reporting. Provide pre and post of site launch analysis of performance with recommendation and insight based on the measurement success plan. Perform data extraction, mining and visualization to effectively present performance and insights to the appropriate audiences. Develop and execute A/B test strategies on PPC campaigns, understanding audience engagement, content, digital and onsite performance. Develop and manage database systems, client acquisition and retention programs. Deliver the Sotheby’s brand essence through direct and digital marketing. Develop and manage database systems, client acquisition and retention program, predictive analytics, and media & digital campaigns.
Education
University of Cincinnati
Information Technology
2002 — 2006
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