Santhoshi Kuruva

About Santhoshi Kuruva

Enterprise B2B Product Manager (12 years) with deep experience building and scaling CRM & MarTech platforms across Salesforce CRM and Marketing Cloud for large, integrated ecosystems. Outcome-driven PM with a proven track record of improving sales productivity, user adoption, campaign performance, and time-to-market through strong product discovery, prioritization, and roadmap ownership.🧩 Platform & workflow specialist — I translate complex business and user problems into scalable, technically sound product solutions across CRM, data, and marketing systems.🤝 Strong cross-functional leader who works closely with engineering, design, sales, and stakeholders to make trade-offs explicit and deliver reliable outcomes in enterprise environments. Data-literate product thinker with hands-on experience in segmentation strategy, personalization, SQL-driven analysis, and product analytics to inform decisions. Comfortable operating at scale, owning products used by 500+ internal users and 500K+ customers, with a focus on adoption, reliability, and operational efficiency. Product builder beyond the role — creator of SendSense, an AI-powered product that automates email campaign reporting, owning the full lifecycle from problem discovery to delivery. Focused on Enterprise, Platform, and CRM/MarTech PM roles where systems thinking, execution clarity, and measurable impact matter most.

Experience

1. Product Manager

   埃森哲

   Jan 2022 — Present · IN

   Owned end-to-end product delivery and multi-unit rollout of enterprise CRM & Marketing Cloud capabilities, aligning business goals, user workflows, and technical feasibility at scale. Drove measurable improvements in adoption and efficiency by prioritizing product enhancements using user feedback, usage data, and business impact analysis.🧩 Defined and optimized critical user workflows by mapping end-to-end processes, identifying friction points, and partnering with engineering to deliver automation-first solutions. Reduced manual effort and operational overhead by leading workflow automation initiatives that improved accuracy, speed, and scalability of CRM and marketing operations. Designed data-driven customer journeys and personalization strategies in collaboration with marketing and engineering, driving higher engagement and campaign performance.🤝 Acted as the single product owner across business and engineering — aligning requirements, managing trade-offs, and ensuring clarity across backlog, priorities, and delivery. Led cross-functional validation across QA, UAT, and development to surface issues early, reduce defects, and ship high-quality releases consistently. Used product analytics and segmentation insights to identify adoption gaps, inform roadmap decisions, and continuously improve product outcomes. Partnered with security and compliance teams to ensure enterprise-grade privacy, governance, and regulatory alignment while scaling product capabilities safely.

Education

• Bhoj Reddy Engineering College for Women

  Bachelor of Technology (B.Tech.)

  2009 — 2013