Santhosh Kumar M

About Santhosh Kumar M

I\'ve spent 7+ years turning brand ideas into visuals that actually work — across campaigns, identity systems, motion graphics, and digital platforms. Right now at DriveU, I\'m driving the full visual output of the marketing ecosystem — 40+ brand assets a month, across OOH, social, performance creatives, and print. Not just executing briefs, but owning the creative direction and making sure every touchpoint feels like DriveU. What makes my work different lately is how I\'ve woven AI into the process. I use Adobe Firefly, Chatgpt, Claude and Google AI Studio not as gimmicks, but as real production tools — cutting asset turnaround time by ~40% and giving the team room to iterate faster and test more creative directions. It\'s changed how I work, and I think it\'s where the whole industry is heading. I\'m also currently pursuing an Advanced Certificate in UI/UX Design with Agentic AI & GenAI at IIT Madras — because I want to go deeper than just visuals. I want to understand the full product experience, and bring that thinking into everything I design. My background spans brand identity, art direction, motion design, WordPress web design, and marketing communications — across agencies, startups, and in-house teams. I\'ve led creative operations, mentored junior designers, and managed clients directly. I know how to work with stakeholders, handle feedback, and deliver without drama.

Experience

1. Visual Designer

   DriveU

   Apr 2025 — Present · Bengaluru, IN

   Direct art direction and end-to-end visual design for DriveU\'s full marketing ecosystem — producing 40+ brand assets per month across offline (OOH, print, collateral) and online (social, digital campaigns, performance creatives) channels.• Embedded AI design tools — Adobe Firefly, Google AI Studio, ChatGPT, and prompt engineering — into daily creative workflows, cutting average asset production time by ~40% and enabling faster A/B creative iteration across campaigns.• Own brand consistency and visual identity standards across all marketing touchpoints, working directly with marketing stakeholders to align design output with go-to-market objectives and campaign performance goals.

Education

• SLCS ( Subbalakshmi Lakshmipathy College of Science )

  Bachelor of Science - BS, Animation

• Indian Institute of Technology, Madras

  Advanced Certificate Program in UI/UX Design with Agentic AI & GenAI, Industrial and Product Design