Santhosh Kumar G

About Santhosh Kumar G

Dynamic marketing professional with 8 years of experience in both B2B and B2C sectors includes SEM, SMM, and SEO. Skilled in strategic campaign development, budget management, and analytics. Proven track record of optimizing performance across digital channels to achieve business objectives and maximize ROI.

Experience

1. Digital Marketing Strategist

   Foodhub

   Apr 2019 — Present · Chennai, IN

   B2B1. Manage a £1M yearly budget across Google, LinkedIn, Facebook, and affiliate partners to generate high-intent MQLs for EPOS, APOS, and kiosk solutions.2. Reduced CPL by 25%(from £160 to £120) through advanced targeting, creative testing, and landing page optimization.3. Achieved 40% YoY increase in lead generation, driving consistent pipeline growth. Increased MQL to SQL conversion rate by 30%, improving lead handover process and sales readiness.4. Delivered 3X ROAS on paid campaigns and generated £3M in sales pipeline value.5. Executed LinkedIn ABM campaigns targeting enterprise restaurant owners using InMail and Lead Gen ads—achieved 22% open rate and boosted brand visibility.6. Collaborated with content teams to develop high-converting whitepapers, landing pages, and blogs.B2C1. Managed £1M budget across 7 channels ( Google, Meta, Apple Search, Adroll, Taboola Ads etc), reducing CPA by 20% and increasing ROAS by 15%.2. Analyzed user behavior and ROI using Appsflyer to optimize new user acquisition strategies.3. Launched targeted re-engagement campaigns for both active and inactive users, resulting in a 20% increase in user retention.4. Increased conversions by 10% using Ga4 and MoEngage for behavior tracking, audience segmentation, and funnel optimization.

Education

• J.J. College of Engineering and Technology/Anna university

  B.E/ECE, Electrical, Electronics and Communications Engineering

  2011 — 2015