Santhosh Kumar
Senior Executive – Ad Operations at WPP Media (formerly GroupM) | End-to-End Campaign Setup | Ad Server: CM360 (DCM) | Ad Trafficking | DSP Platforms: Yahoo DSP, Roku OneView| Ad Verification: IAS, MOAT, DoubleVerify
- Role
- Senior Executive at WPP Media
- Location
- Salem, TN, IN
- LinkedIn followers
- 500 followers
Experience
Senior Executive
Apr 2024 — Present · Coimbatore, IN
Handling Projects (Richemont, Adidas, Rolls-Royce, Sony, Bayer) Manage end-to-end digital campaigns across APAC and EMEA regions, ensuring seamless execution and meeting client objectives. Handle CM360 for campaign creation, placements, and ad setup, along with reporting tasks. Handle IAS campaign setup for tag wrapping, ensuring accurate ad tracking, brand safety, and optimal campaign performance monitoring. Conduct weekly audits to verify ad placements, detect default ads, and share performance reports with clients. Collaborate with QA to review creatives before campaign setup, ensuring rich media, HTML, JPEG, video, and audio assets meet quality standards. Review team tickets as a QA specialist, maintaining 100% accuracy and compliance with quality guidelinesTroubleshoot and resolve technical issues in campaign setup, minimizing downtime and optimizing performance. Led and supported team members in overcoming campaign setup challenges, ensuring a smooth workfl ow and timely issue resolution
Education
Mahendra Engineering College
Bachelor of Engineering - BE, Computer Science
2014 — 2018
Mahendras
B.E(CSE)
Government House
High School Diploma
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