Santhosh Kanna

About Santhosh Kanna

As the Marketing Manager at TechUnity, I have a decade of experience in driving business growth through effective marketing strategies in the IT industry. I have extensive experience in both B2B and B2C marketing, with particular expertise in digital marketing channels such as social media, email marketing, and content marketing. I am skilled at building and managing cross-functional teams, analyzing data to inform decision-making, and developing creative campaigns that deliver measurable results.In my time at TechUnity, I have played a key role in driving the success of several major marketing initiatives. These include leading the development and execution of a comprehensive digital marketing strategy that resulted in a 30% increase in website traffic and a 20% increase in customer conversions, as well as playing a key role in the successful launch of two new products, resulting in a 25% increase in sales in the first quarter following the launch.• Targets Customers in the US, Canada, Australia, Germany, and Switzerland.• Interacts with selected Fortune 500 technology executives.• Administers a staff of over 25 Senior Marketers. • Supervise a Media Team with over 15 Professionals generating Advertising and Marketing artifacts.• Host Marketing Web Conferences in English, Tamil, and Telugu.I am proud to have made a significant impact as the Marketing Manager at TechUnity, an IT company with 20 years in business. Throughout my 10+ years with the company, I have leveraged my expertise in market research, brand strategy, and digital marketing to help bring their software products and services to market.One of my key contributions has been in the development and testing of software products such as ERP, CRM, POS, E-Learning, Supply Chain, Logistics, and many others. I have helped TechUnity to showcase these products to the right target audience through targeted campaigns and events, increasing brand awareness and demand.In addition, I have played a crucial role in helping TechUnity to market its Cybersecurity Penetration Testing Services. I have utilized my deep understanding of the tech industry and marketing to develop and execute successful campaigns, helping to position TechUnity as a trusted provider of cybersecurity services.My expertise has also been critical in TechUnity\'s recent expansion into AI technology. With the company now offering 3 cutting-edge AI products, I have been instrumental in developing a marketing strategy that highlights the unique value proposition of these products and creates demand among potential customers.

Experience

1. Cheif Marketing Officer

   Techunity, Inc

   Jan 2023 — Present

Education

• Bharathiar University

  BCA, Computer Applications

  2007 — 2010

Skills

• Management
• Management Consulting
• Manual Testing
• Product Marketing
• New Business Development
• Customer Relationship Management (Crm)
• C++
• Business Analysis
• Competitive Analysis
• Market Research
• Talent Acquisition
• Pre-Sales
• Lead Generation
• Vendor Management
• Business Strategy
• Team Management
• Crm
• Business Development
• Technical Recruiting
• Sales Process