Santhi Basu

About Santhi Basu

I am a strategic Product Leader who builds data-driven, customer-obsessed Data, Analytics & digital products by championing Voice of Customer driving digital & AI transformation My journey from data analytics to program and product management—and now into a marketing-aligned VoC insights activation role—gives me a rare 360-degree view of the entire customer lifecycle, from acquisition to retention. This unique perspective allows me to specialize in turning complex user insights into tangible product innovation. I excel at championing Voice of customer, driving strategy and execution in SAFe Agile environments, ensuring that every feature is not only built right but also builds the business. Ultimately, I am passionate about shaping product cultures that are data-informed, user-obsessed, and built for scale. My goal is to craft the products and teams that define a company\'s vision and accelerate its market trajectory. Let’s Keep building great products!

Experience

1. Strategic Advisor Coach

   General Motors

   Mar 2023 — Present

   Leadership & Community Engagement Coach - GM WomenMentoring GM Women professionals at GM to transition into their aspired careers by providing strategic career development guidance, actionable insights, and empowerment through structured coaching sessions.

Education

• Acharya Nagarjuna University

  Master’s Degree, Computer Applications

  2007

• Gies College of Business - University of Illinois Urbana-Champaign

  Master of Science - MS, Management