Santanu Ray

About Santanu Ray

I completed my M.Com (Marketing) from Netaji Open University, and my under-graduation (B. Com Hons.) from Heramba Chandra College. I have been working at Erudite as Senior Marketing Manager for the past 5 years and have prior relevant experience in New Product Development, Business Development & Customer Experience Management. Experienced International Student Advisor with a demonstrated history of working in the education management industry. Skilled in Management, Microsoft Word, Microsoft PowerPoint, Leadership, and Team Management. I describe myself as a keen learner with a creative bent of mind. I have a passion for marketing, social media, and brand building, and always look forward to expanding my skill set.

Experience

1. Senior Manager

   Erudite

   Nov 2017 — Present · Kolkata, IN

   Effectively executing all BTL and ATL marketing activities on-time.Generated leads through digital marketing via Facebook, Instagram and LinkedIn.Handling 2 centres marketing activities in Kolkata city.Handling a sales team of 4 people and a telesales team of 3 people.Making first level and closing calls to educational institutions and securing contactswith principals, HODs, placement officers and student representatives to gaininroads for seminars, workshops and information dissemination.Studying and understanding the efficacy and outcomes of various marketinginitiatives and suggesting innovative measures to the management.Effectively capturing lead generation data for MIS.Making effective presentations to various student groups.Providing course counseling on field as well as to walk-in and telephonic prospects.Gathering complete data on competitor performance, competitor marketingactivities and strategies.Gathering information on new threats and opportunities in the market.

Education

• Heramba Chandra College

  Bachelor of Commerce - BCom, Marketing/Marketing Management, General

  2004 — 2007

• Netaji Subhas Open University

  Master's degree, Business/Commerce, General