Santanu Mandal
Assistant General Manager || Senior Product Manager || IIM Indore || TVS Motors || Godrej Appliances
- Role
- Brand Manager at TVS Motor Company
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Santanu Mandal
I am a results-driven Senior Brand Manager with 7+ years of experience in Sales…
Experience
Brand Manager
Oct 2021 — Present · Bengaluru, IN
Results-Driven Senior Brand Manager | Driving Growth, Innovation, and Customer-Centric Solutions in the Automotive IndustryI am a seasoned Senior Brand Manager with a strong focus on delivering exceptional results in the automotive industry. With a track record of success in building product charters and executing effective marketing strategies, I am dedicated to addressing the safety, performance, and lifestyle needs of every rider.In my role at TVS Motors, I have led cross-functional teams comprising design, PR, and supply chain experts to successfully devise and deliver new product launches. By leveraging consumer understanding, I have built a comprehensive product portfolio for major product lines such as helmets, riding gear, and urban wear. Through strategic planning and execution, I have consistently achieved top-line growth and ensured a healthy bottom line, establishing an exciting and sustainable business vertical.Some of my notable achievements include being promoted to Senior Manager within just 1.5 years for leading the Merchandise & Accessories vertical and delivering an impressive 229% year-on-year growth. I have also expanded the product portfolio by adding 276 variants, resulting in a remarkable 145% revenue growth against the fiscal year. Additionally, I introduced an expert partner to manage ecommerce services, driving a significant 120% growth in average monthly sales. Furthermore, I enhanced online penetration by onboarding multiple marketplaces, contributing to a substantial 70% revenue growth against the fiscal year.As a strategic leader, I have a proven ability to establish and lead go-to-market strategies that effectively build reach and drive business growth across offline and online channels. I consistently stay abreast of market trends and consumer insights to develop comprehensive marketing strategies that resonate with the target audience
Education
Visvesvaraya Technological University
Bachelor of Engineering (B.E.)
2010 — 2014
St.Mary's High School, Hubli
General Studies
2007 — 2008
Indian Institute of Management, Indore
PGDM
2015 — 2017
Skills
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Catia
- Nx Unigraphics
- Microsoft Office
- Microsoft Powerpoint
- Matlab
- Social Media Marketing
- Market Research
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