Santanu Datta
Digital marketing transformation enthusiast. Working hard towards a future of automation.
- Role
- Marketing Manager at EY Studio+
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Santanu Datta
Marketing should make selling superfluous.\" — Peter Drucker That philosophy…
Experience
Marketing Manager
Sep 2025 — Present · Bengaluru, IN
Managing engagements focused on marketing operation as a service with attached revenue goals. Creating presentations and responding to RFPs for clients and member firms who reach out seeking help related to front office marketing transformation as a service. Working with e-commerce, eLearning and conference clients. Specialize in implementation of agile framework in marketing. Have managed large engagements with complete governance and delivery. Working with clients looking for Digital Transformation of their current marketing processes and teams. Experience on working with tools like Salesforce Marketing Cloud, Google Ads, LinkedIn, Instagram, Bing Ads, PowerBI, Adobe Experience Manager, Google Analytics, Workfront, Jira. Developing comprehensive media plans for marketing for brand awareness, customer acquisition. Establish quality frameworks within the engagement to standardize service, ensuring consistency and excellence. Identifying opportunities within client’s existing processes through performance reviews, market sizing and competitor analysis. Collaborating with cross-functional teams to align marketing initiatives with overall business goals, fostering a culture of teamwork and shared success.
Education
West Bengal University of Technology, Kolkata
B Tech, Engineering
2003 — 2007
The Future Foundation School
School Certificate, Science
1991 — 2003
Institute of Management Technology, Ghaziabad
Master of Business Administration (M.B.A.), Marketing
2007 — 2009
Skills
- Customer Relationship Management (Crm)
- Business Analysis
- Strategy
- E-Commerce
- Business Planning
- Sales Operations
- Marketing
- Marketing Research
- Product Development
- Analysis
- Marketing Management
- Market Analysis
- Analytics
- Brand Management
- Business Strategy
- Marketing Strategy
- Account Management
- Key Account Management
- Vendor Management
- Business Development
- Digital Marketing
- Market Research
- Product Marketing
- Product Management
- Crm
- Team Management
- Competitive Analysis
- Management
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