Santanu Chakraborty

About Santanu Chakraborty

Hello! I am Santanu Chakraborty, an Integrated Communications Lead with over 24 years of experience in corporate communications, brand strategy, and marketing. My career has been dedicated to crafting compelling narratives and executing innovative communication strategies that drive business growth and enhance stakeholder engagement. I thrive on leveraging my expertise in integrated storytelling and media relations to strengthen brand reputation within global MNCs. Throughout my career, I have successfully led award-winning investor awareness campaigns and digital strategies that have significantly improved brand visibility and engagement. I am passionate about building strong relationships with media, industry influencers, and regulatory bodies to foster corporate reputation and thought leadership. My core competencies include strategic communications, digital marketing, and crisis management, which I utilize to deliver measurable results and support informed decision-making at the executive level. Key Achievements- Spearheaded a digital transformation initiative that integrated advanced analytics and AI-driven tools, optimizing audience targeting and campaign effectiveness- Championed cross-industry partnerships that expanded brand influence and facilitated access to new markets- Initiated successful thought leadership programs, positioning my organization as a visionary market leader- Designed data-centric content strategies that improved customer engagement metrics by over 40%.

Experience

1. Communications Lead

   Bseindia

   Jan 2023 — Present · Mumbai, IN

   In my current role as Communications Lead at BSE India, I spearhead strategic leadership initiatives and brand growth efforts. I successfully led the 150th anniversary celebrations, enhancing BSE’s Share of Voice from 10% to 56% among exchanges through comprehensive brand communication strategies. My focus on media relations has resulted in a 60% increase in top-tier media coverage, securing features in prestigious global publications. I also lead award-winning investor education initiatives, significantly boosting engagement while optimizing campaign costs.Achievements: I built and managed a high-performing communications team and a budget exceeding $1 million. I established crisis communication SOPs that improved media engagement and reinforced corporate reputation. My efforts have consistently aligned communication strategies with organizational goals, providing daily updates to executive leadership.

Education

• Indian Institute of Mass Communication

  Post Graduate Diploma in Broadcasting

  2001 — 2002

• University of Utah

  Masters

  2005 — 2007

• University of Calcutta

  Bachelor of Arts

  1996 — 1999

• Nava Nalanda

  School

  1986 — 1994