Santa Marku
Global Head, Marketing, Business Assurance - Certification, Training, Consulting & Digital Services @SGS
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WORK HISTORY
Global Head, Marketing, Business Assurance - Certification, Training, Consulting & Digital Services @SGS
Leads, manages and motivates a global matrix end-to-end marketing team using multi-disciplinary approach to all aspects of marketing - from strategy, market, business and competitor intelligence, product development, product marketing, go-to-market strategy, marketing communications, demand and lead generation, digital, ABM, sales enablement, external communications and client engagement, brand, content strategy and thought leadership - for accelerated long term growth in sustainability solutions and digital services.Instrumental in the creation, development, launch and implementation of the SGS global initiative IMPACT NOW for sustainability.
EDUCATION
Kingston University
MBA, Strategic Management awarded with Distinction
University of West London
MA, Marketing
CIM | The Chartered Institute of Marketing
Diploma (DipM) and Certificate
ABOUT SANTA MARKU
I thrive on challenge and change. I’m a trusted senior leader with years of multidisciplinary marketing experience including setting strategies and turning them into meaningful actions with the desired results and growth; transforming traditional marketing teams to sophisticated digital ones; launching products and services; and pushing the purpose of company brands. I fix things and make them better. I am curious and want to understand the issue, then work to find solutions, communicate options and collaborate to deliver results. And throughout this process I am testing and using data and making data-driven decisions mixed with knowhow and experience. I challenge, call out and push back to make things better for teams so that we are all treated fairly and with respect. And ensuring that the business benefits as a result.I love working with people, understanding them, coaching them and getting the best out of each individual with empathy, kindness and a safe and open space to thrive and learn. I’ve been leading teams since my late teens starting at Thomson Holidays when I was supervising an overseas payments team where I wrote training manuals and trained all new starters on the payment system. I had so much fun there! I love working with people who are inspirational and motivated to make a better world.
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