Sansul Khan
Senior PPC Executive
- Role
- Senior Ppc Executive at Navgrahaa Jewels Private Limited
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Sansul Khan
An expert in Internet Marketing specialized in Search Marketing with solid background in…
Experience
Senior Ppc Executive
Navgrahaa Jewels Private Limited
Feb 2016 — Present · Mumbai, IN
Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.* Managing 100+ Pay Per Click (PPC) campaigns with an approximate spend of One Crore in Google Adwords and Bing Ad for an e-commerce diamond brand Targeting countries such as UK, Germany, France and Ireland.* Develop customized daily/weekly and monthly reporting deliverables by analyzing website and paid search traffic through Google Analytics.* Provide best practices recommendations and consulting to team for PPC specific landing page development and implementation.* Responsible for Pay per Click ad copy creation, keyword research, keyword traffic estimates and analytics analysis.* Google Display Network Banner Ad creations with all specifications and creating PLA + Dynamic Retargeting Ads.* Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, negative keywords, etc. to identify and correct poor performers.* Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase sales.* Practices all the Google PPC ecommerce techniques to reduce cost and increase sales.
Education
University of Mumbai
Bachelor's Degree
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