Sanskriti Prabhakar
Design Lead | CRO & UX Strategist | 100+ A/B Tests Run | Helping Brands Boost Conversions with Smart, Scalable Design @Yamu
- Role
- CRO Specialist at Yamu
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanskriti Prabhakar
I design with intention—where strategy meets creativity, and every pixel has a purpose. With a hybrid background in design and CRO, I specialise in building digital experiences that aren’t just visually compelling, but conversion-driven and user-validated.1. CRO Project Manager & Design Lead at Blue Bagels, leading end-to-end CRO initiatives for multiple brands, running 80+ A/B tests to boost conversion rates across various touchpoints (PDPs, CTAs, navigation flows, etc.).2. Passionate about design thinking—I blend user empathy with data to create intuitive, functional, and scalable designs that drive results.3. Data-backed design philosophy: Every visual choice I make is informed by insights from heatmaps, session recordings, user research, and A/B test results.4. Known for translating user behaviour into actionable design strategies that enhance user journeys and drive measurable business impact.5. Background in fashion communication gives me a unique perspective on visual storytelling, making my designs both aesthetically pleasing and aligned with the brand’s voice.6. Obsessed with crafting seamless user experiences—where both beauty and functionality coexist for maximum user engagement and conversions.Let’s connect if you’re into data-backed creativity, user-first design, or just love geeking out over A/B test wins
Experience
CRO Specialist
Sep 2025 — Present · Buffalo, NY, US
Education
National institute of fashion technology, Chennai
Bachelor's degree, Fashion Communication Design
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