Sanskriti Nagar

About Sanskriti Nagar

I\'m a B2B product and content marketer, specializing in storytelling, whose professional (and even personal) life is about creating compelling content and strategies to drive business success. I am currently working with Cialfo, an Edtech company, whose mission is to make higher education accessible for 100 million students-MORE ABOUT ME- Following an MBA from IIM Calcutta in 2011, I\'ve worked in customer success, business development, and product marketing roles, and as the editor for the iGTB vertical at Intellect Design Arena. From 2017 to early 2022, I worked independently with several B2B and B2C clients and marketing agencies, as a product marketing consultant and content strategist. I also co-founded Narrativa - a storytelling agency that focuses on corporate and human interest storytelling and was the Chief Storyteller until January 2019. The written word is my first love; as a student, I dabbled in writing the odd poem, stories that ranged from comic to sinister and reviewed books for budding and bestselling authors alike. As a storyteller, I craft content that inspires, humors or drives action. I am currently working on my very first novel and hope to get it on the stands, by the start of next year. I am a voracious reader; I read everything from political discourses to maritime disasters to the back of cereal boxes. I am a photography enthusiast, keen on studying history and existential works, and always exploring literature and journalism. Jazz is my favorite genre of music.

Experience

1. Product Marketing Manager

   Cialfo

   Feb 2022 — Present · Mumbai, IN

   Transforming product features into compelling narratives that captivate audiences and drive product awareness, adoption, engagement, and retention. Developing product positioning, value propositions, and messaging that resonates deeply with the target audiences, highlighting our unique value in the market. Creating impactful go-to-market strategies that turn launches into memorable events. Working alongside cross-functional teams, including Business, Sales, Customer Success, Product, and Marketing, to orchestrate seamless product launches. Constantly evaluate marketing performance and using data-driven insights to refine marketing strategies and experiments including A/B testing and optimisation of content & design

Education

• Canossa High School

  SSC

  1990 — 2002

• IIM Calcutta

  PGDM, Marketing

  2009 — 2011

• K J Somaiya College of Engineering

  B.E, Information technology

  2004 — 2008

• Ramnarain Ruia College

  HSC

  2002 — 2004