Sanket Waghmare
Leading 45+ professionals to Drive ₹600 Million+ ROI via Paid Media, Social & Programmatic | Leadership in Multi-Crore Growth Strategies | Digital media planning | Performance Marketing | Programmatic Management
- Role
- Head of Performance at Climaty AI
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanket Waghmare
With 13+ years leading digital media strategy for India’s top brands, I help businesses turn ambitious goals into measurable, multi-crore growth. My expertise spans full-funnel paid media, Cloud marketing, programmatic/OTT, analytics, and team leadership, with a track record of delivering ₹60Cr+ in annual ROI and managing 500M+ impressions per year.**Key Achievements:**- Won and delivered a ₹25Cr+ client pitch at Publicis, driving 25–30% ROI uplifts and building a high-performing 15+ member team- At Business Standard, managed ₹12Cr in annual budgets, achieving 35% YoY subscriber growth and monthly leads through advanced SEM and CRO- Led ₹20Cr+ campaigns for Reliance, boosting ROI by 28% and cutting cart abandonment by 15% with data-driven audience and creative strategies- Owned team training, hiring, performance evaluation, and capability development across MarTech tools- Managed workload planning, QA governance, and SOP implementation to increase efficiency and reduce errors- Drove cross-functional collaboration with CRM, media, tech, analytics, and global stakeholders.**What I Do Best:**- Full-funnel media strategy: brand-to-demand journeys, city-wise GTM, agile budget pacing- Paid channels: Google Ads/YouTube, Meta, DV360, OTT- Audience architecture: first-party + platform signals, remarketing, frequency management- Performance measurement: closed-loop attribution, offline conversion uploads, clean taxonomy- Analytics: lift/incrementality, A/B testing, actionable dashboards- Leadership: hiring, coaching, clear processes (brief → plan → run → post-mortem).**Sector Experience:** BFSI (SBI Card, UBS, DBS, Godrej Capital), Beauty/CPG, Retail, Home Improvement, Tech, Tourism (Tourism NZ, South Africa, Spain). Deep India-market fluency.I thrive where brand and performance intersect, and I’m most excited by mandates that demand durable, ROI-governed growth engines. Open to Group Head/Director roles (Mumbai preferred) and select consulting opportunities.Let’s connect if you want to turn digital spend into business outcomes.
Experience
Head of Performance
Jan 2026 — Present · Dubai, AE
Education
SRV High School
SSC, High School/Secondary Diplomas and Certificates
1991 — 2005
NCRD Sterling Institute of Management Studies
Bachelor of Management Studies (Mumbai University), Business, Management, Marketing, and Related Support Services
2007 — 2011
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