Sanket Paranjpe

About Sanket Paranjpe

Innovation in healthcare marketing begins with understanding people, not just products.\"With over 16 years of experience in the pharmaceutical and healthcare sector, I currently serve as Head Marketing – Abbott Primary Care, General Medicine Division (AHPL), managing a portfolio of INR 350+ Crores across Anti-Vertigo, Anti-Infectives, Pediatric Cough, Saline Irrigation, Anti-allergy, and VMN therapies. My work focuses on driving measurable growth, market leadership, and patient-centric strategies.My Key Highlights & Achievements: Strategic efforts propelling STEMETIL\'s performance (India\'s No.1 prescribed Antivertigo) to cross over 150 Crs landmark Crafted innovative KOL engagement interventions, LCM plan and communication strategies for Claribid - World\'s No. 1 Clarithromycin to boost volume growths with Rs. 50 Crs landmark Launched BILAZEST, India’s first novel antihistamine blockbuster, with a -300-day launch readiness plan, achieving No.1 prescription rank at launchRepositioned Essentiale L 1g, tripling sales and boosting therapy adoption in the NAFLD segmentExecuted digital transformation projects, including Abbott MCM platform and iPad rollouts, enhancing engagement and forecasting accuracyLed Galderma India’s FEST portfolio launch (BI-LUMA & TRI-LUMA), securing 11% market share and expanding APAC business presenceManaged the world’s No.1 anti-acne brand EPIDUO, and established Galderma operations in the Maldives while supporting Sri Lanka, Bangladesh, and NepalRevived Lupin Pharma’s L-CIN portfolio maintaining the No.1 market positionLaunched CRESTOR in India at AstraZeneca, driving physician engagement and therapy adoption across cardiology and diabetology segmentsMy Core Skills: Pharmaceutical Marketing | Product Launch Strategy | Brand Management | Market Research | P&L Management | Digital Marketing in Healthcare | Portfolio Growth | Therapy Shaping | KOL Engagement | HCP Engagement | Market Analytics | Campaign ROI Optimization | Global Brand Management | Patient-Centric Marketing | Forecasting & Demand PlanningI am passionate about transforming healthcare marketing through insight-driven strategies and innovative approaches that create value for patients, physicians, and businesses.I am open to conversations on innovative marketing strategies, product launches, and business growth opportunities in healthcare. Feel free to connect.

Experience

1. Head Marketing

   Abbott

   Dec 2024 — Present · Mumbai, IN

   Spearheading marketing execution for Abbott Primary Care’s largest division (Topline & Margin) with portfolio size of INR 350+ Crores with consistent market-beating EI>100Started as Group Product Manager and progressed to Head Marketing, driving impactful product launches, elevating brand performance, and shaping patient-centric marketing strategies across multiple therapy areas.I am passionate about creating measurable business impact through innovative brand positioning, market insights, and physician engagement. I am also known for turning novel therapies into market leaders and boosting adoption across multiple segments.Launched India’s first novel antihistamine blockbuster, BILAZEST, with a -300-day market readiness plan, emerging as the No.1 prescribed brand at launchRevitalized STEMETIL performance, generating INR 150+ Crores and serving 2+ Crores patients annually, adding incremental INR 39 Crores to the marketBoosted CLARIBID adoption to INR 50+ Crores by targeting specialty and patient segments effectivelyRepositioned Essentiale L 1g, tripling sales and driving Rx growth in the NAFLD segmentIntroduced Health Clinics and international speaker events, enhancing engagement and awareness in PCOS and NAFLD therapiesRolled out digital tools including Abbott MCM platform and i-Pad initiatives, improving forecasting precision and engagementLaunched multiple portfolio expansions, including ESSENTIALE Naturals and Flagyl ER, aligning with long-term growth strategiesPharmaceutical Marketing, Product Launch Strategy, Market Expansion, Brand Positioning, Therapy Shaping, Digital Marketing in Healthcare, KOL Engagement, Patient Outreach, Portfolio Growth, Forecasting & Analytics

Education

• IES Management College, AICTE

  PGDM (HCPM), Pharmaceutical Management

  2007 — 2009

• University of Mumbai

  Bachelor of Pharmacy (B.Pharm.)

  2000 — 2001

• SVBCP

  Bachelor of Pharmacy (B.Pharm.)

  2003 — 2007

Skills

• Pharmaceutical Industry
• Market Planning
• Leadership
• Management
• Oncology
• Hospital Sales
• Team Management
• Biotechnology
• Product Management
• Brand Management
• Powerpoint Presentations
• Competitive Intelligence
• Marketing Strategy
• Competitive Analysis
• Marketing Management
• Market Analysis
• Functional Innovation
• Cardiology
• Pharmaceutical Sales
• Powerpoint
• Product Development
• Analysis
• Pharmaceutics
• Strategy
• Marketing
• Sales Effectiveness
• Market Access
• Regulatory Affairs
• Product Launch
• Crm
• Market Research