Sanket Bhatkar

About Sanket Bhatkar

B2B Revenue Marketing Leader with 17+ years of experience driving pipeline growth, demand generation, and GTM strategy across B2B SaaS, Cloud, Enterprise Technology, and Channel ecosystems. Proven track record of building scalable revenue marketing engines, aligning marketing with sales, and delivering measurable business outcomes.Currently heading Marketing at Shivaami owning end-to-end marketing strategy with a sharp focus on pipeline generation, account-based marketing, partner-led GTM motions, and revenue impact. Strong experience working with OEMs and partners such as Google cloud, JumpCloud, Acronis, Atera driving funded campaigns, enterprise events and strategic account programs.Known for aligning marketing closely with sales leadership, pre-sales, and executive stakeholders to improve MQL-to-SQL conversion, deal velocity, and win rates.Core strengths include:Revenue Marketing & Demand GenerationGo-To-Market Strategy & ExecutionAccount-Based Marketing (ABM)Partner & Channel MarketingEnterprise & Field MarketingMarketing Analytics, ROI & Pipeline ManagementCross-functional Leadership & Team CollaborationPreviously with Ingram Micro, managing multi-vendor marketing programs, regional GTM initiatives, and large-scale partner campaigns across India.CMO Council Member, with a strong interest in scaling modern B2B marketing organizations focused on growth, accountability, and business outcomes.

Experience

1. Deputy General Manager Marketing

   Shivaami

   Aug 2023 — Present · Mumbai, IN

   Lead overall B2B marketing strategy for cloud and enterprise solutions.Generated $5M+ qualified sales pipeline within 6 months through integrated demand generation, ABM, and partner-led GTM campaigns, improving MQL-to-SQL conversion and deal velocity.Own revenue marketing and demand generation, supporting pipeline growth across SMB, mid-market, and enterprise segments.Drive account-based marketing initiatives for strategic and high-value accounts.Execute OEM-funded GTM campaigns with Fortune 500 partnersLead field marketing, events, webinars, and partner campaigns aligned to sales priorities.Work closely with sales, pre-sales, and leadership to improve MQL-to-SQL conversion and deal outcomes.Track marketing performance using pipeline, ROI, and conversion metrics.

Education

• Mumbai University Mumbai

  Bachelor of Commerce - BCom, Business/Commerce, General

• Welingkar Institute of Management

  PGDM in Marketing Management

  2019 — 2021

Skills

• Customer Service
• Sales Management
• Strategic Planning
• Management
• Team Building
• Microsoft Excel
• Project Management
• Leadership
• Process Improvement
• Digital Strategy