Sankeeth Kanna Rajendran

Data Analyst @Leeds University Union

Leeds, GB
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WORK HISTORY

Jan 2023 — Present

Data Analyst @Leeds University Union

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Leeds, GB

Proactively contributing to development of strategies & decisions by insight generation, sales & demand prediction through analysis of financial data using SAS, Python, SQL & Power-BI.• Instrumented functional dashboards and reports in Power-BI delivering business-intelligence on several union operations like finance, clubs & society purchases & venue operations, boosting the overall revenue by 15%.• Forecasted weekly sales of retail & café outlets and analyzed vendor pricing to optimize purchasing strategies, reducing wastages by 15% & purchases loses by 5%.• Generated insights on promotional sales by performing regression tree analysis using Python on Restaurant sales and university activities to optimize promotional & marketing strategies, improving sales by 30%.• Designed and monitored KPI dashboard to regularly communicate performance insights to senior leadership consisting of specialist and non-specialist stakeholders, that helped reduce financial loss by 10% and improve operational efficiency by 5%.• Collaborated with various groups to develop tailored data models by calibrating the data warehouse for reporting & analysis, enabling task automation, and improving group’s ability to uncover trends and devise leveraging strategies.• Analyzed user journeys using Google Analytics to identify user trends, revamping the UI setup to improve user-engagement which increased the e-commerce sales by 12%.• Managed project expectations through cross-functional collaboration with multiple stakeholders, through strong interpersonal skills to procure stakeholder requirements and translated user needs into reporting requirements.

EDUCATION

2022 — 2023

University of Leeds

Master's degree

2015 — 2019

Rajalakshmi Engineering College

BE - Bachelor of Engineering

ABOUT SANKEETH KANNA RAJENDRAN

I am a Data Analyst at Leeds University Union (LUU), where I\'m actively engaged in data transformation efforts to enable insight generation & informed-decision making through effective data modelling & analysis using SQL, Python, Power-BI & Excel. I have instrumented tailored dashboards & KPI reports, delivering business intelligence on operations & sales, boosting revenue and reducing loses. Collaborated with cross-functional teams to optimize promotional & marketing strategies based on insights generated through Regression & Predictive analytics. My passion for analytics and data modelling stems from my master\'s degree in Business Analytics & Decision Sciences at the University of Leeds, where I cultivated the skills to use the apt statistical models and visualization tools to deliver business intelligence. I received special appreciation for my ability to effectively interpret complex statistical models to deliver reliable & accurate insights based on which Industrial strategies could be developed. Effective analysis requires accurate data modelling & warehousing, and I developed these skills from my experience at Tata Consultancy Services, where I streamlined data management through query optimization of PL/SQL packages in Oracle SQL to improve data integrity & accuracy. Took initiative to maximize data usage by pitching strategies to re-calibrate data landscape and automate custom reporting, which enabled data-driven decision making. Actively followed Agile methodologies to enable successful collaboration & project management, improving client relationship & project efficiency.

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Sankeeth Kanna Rajendran — Data Analyst at Leeds University Union in Leeds, GB | Unifers