Sankar Patel

About Sankar Patel

Experienced growth, performance and brand marketer. Ability to work with established brands to drive innovation, help scaling companies cross the chasm and early stagey companies identify product market fit, go to market and launch strategies.20+ years of marketing experience with 15 years of ad agency experience working in Travel and Entertainment, CPG, Consumer Tech, B2B tech, Gaming and subscription models.Skilled at constantly measuring and monitoring key performance and brand indicators (KPIs), SEO/SEM (search engine optimization and marketing), programmatic display, video, affiliate marketing, paid and organic social, and OTT/TV, CRO (conversion rate optimization), and producing full-funnel marketing strategies.Collaborative, entrepreneurial, and insightful with solid project management skills including budgeting, team direction, campaign analysis, and resource management. Extremely well-versed in martech and adtech ecosystem; adept at ad stack building and architecture.Selected Achievements- Created Uber Eat’s first multichannel, full-funnel test campaign strategy, securing $30M budget after discovering high statically significant correlation between awareness penetration, app downloads and usage- Joined Sunbasket as a change agent to effectively improve CAC (customer acquisition cost) by 20% while increasing NU volume and LTV (customer lifetime value) by 15%, while co-leading efforts to rebrand the entire company- Joined Universal McCann as a change agent to turn Fitbit into DTC first business delivering profitability for the company in Q3 of 2018 for the first time in 2 years. Accomplished this despite a 45% reduction in budget- Led the successful development of new creative strategy, brand identity and creative assets from TVCs to search for major brands including Osmo by Byju’s while rebuilding the media mix from TV to Search improving all relevant metrics in 3 months- On behalf of Hewlett Packard renegotiated $60M global contract with Google as well as a $30m contract with Facebook- Built Livefyre’s social content marketing platform for ad agencies which lead to the successful sale of the business to Adobe - Pitch, won and ran large accounts like Disney Parks and Resorts, PlayStation, GoPro, Redbull, while running the West Coast center of excellence at Carat USA.

Experience

1. CEO, Co-founder

   Traffic by Intent

   Feb 2023 — Present · US

   Traffic by Intent is a paid search company built on proprietary technology and processes. We find the intent gaps in our brand partner search campaigns and fill them with hyper-relevant messaging and creative. We pour fuel on stagnant search efforts to boost impression reach, user journey penetration and outrank competition even in highly competitive categories. All this while maintaining or improving ROI on conversion at scale.

Education

• San Francisco State University

  B.A, Economics

• San Francisco State University, Lam Family College of Business

  Master's Degree, Business Management