Sanjukta Roy

About Sanjukta Roy

I transform Market Research, Customer Insights, and Voice of Customer (VoC) programs into…

Experience

1. Senior Market Research Analyst

   Wolters Kluwer

   Nov 2022 — Present · Pune, IN

   When I joined Wolters Kluwer, I stepped into a fast-evolving space—where compliance met customer complexity, and where qualitative feedback often sat underutilized in spreadsheets.I saw an opportunity: to elevate how we listen to our customers, and to transform that listening into action.I’ve led the design and execution of custom research and global Voice of Customer (VoC) programs, built to capture not just sentiment—but strategy. From survey frameworks to insight storytelling, I helped leaders across pricing, product, and customer experience make faster, more informed decisions.My work contributed directly to:1. Creating standardized VoC frameworks across multiple business units2. Identifying performance gaps that led to service redesigns3. Enabling product managers to prioritize roadmap features based on real customer needs4. Equipping senior leadership with insight-rich dashboards that moved from reaction to predictionI collaborated across research, sales, customer support, and data science teams, always with one goal: to ensure the customer voice isn\'t just heard, but acted upon.Led global market research and VoC programs across Pharma, IT, and FMCG industries, aligning insights with governance and compliance standards.Spearheaded AgenticAI/text analytics initiatives, reducing manual analysis time by 95%, enabling actionable customer insights.Delivered executive-ready research insights that influenced $2.5B in portfolio and product innovation.Directed multi-region projects (India, EMEA, US) with 100% on-time delivery and adherence to regulatory & governance protocols.Partnered with cross-functional teams (tech, product, operations) to embed customer insights into strategic roadmaps, improving decision-making and business outcomes.This role has shaped me into a strategist who balances empathy with evidence, and innovation with implementation. And it’s why I’m passionate about using Market Research as a growth engine—not just a reporting tool.

Education

• G.H. Raisoni College of Engineering(GHRCE), Nagpur

  B.E – Electronics & Telecommunication

• IBS KOLKATA

  MBA in Marketing and IT, MBA – Marketing & Information Technology | 2006 – 2008

• CMC Limited

  Post Graduate Course – Hardware & Networking Technology | 2004 – 2006, Computer Hardware and Networking Technology | Full-Time Program | Includes 1 Year Work Experience

• Indian Institute of Management Rohtak

  Executive MBA, Project Management Program

• Harvard University

  Artificial Intelligence

• ICFAI University

  Master of Business Administration

• Calcutta Girls' High School

  ICSE and ISC, Maths, Computer Science, Biology, Physics, Chemistry, English Hindi, Bengali, History and Geography

• G.H. Raisoni College of Engineering(GHRCE), Nagpur

  B.E (Bachelor of Engineering), Electronics and Telecommunication | 2000 – 2004 Full-Time 4-Year Program | Grade: 60%

  2000 — 2004

• Indian Institute of Management Rohtak

  Executive Master of Business Administration