Sanjukta Naha
Manager - Digital Marketing @Digidrub
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WORK HISTORY
Manager - Digital Marketing @Digidrub
Mumbai, IN
Strategized, planned, executed, and optimized paid media campaigns across Meta, LinkedIn, and Twitter/X with a strong focus on lead generation and performance efficiency. Improved campaign performance through continuous A/B testing of creatives, ad copies, audiences, and landing page alignment. Monitored and optimized ROAS, CPA, CTR, and CPC, reallocating budgets based on performance trends. Built and maintained conversion tracking frameworks using Google Analytics, Meta Pixel, LinkedIn Insights Tag, and platform conversion API tools. Supported full-funnel strategy—from awareness to conversion—for webinars, events, gated content, and brand campaigns. Created social media calendars to include compelling and brand-aligned content for Facebook, Instagram, LinkedIn, and Twitter, leveraging trending topics, industry-relevant hashtags, cross postings on groups, etc, for optimal reach. Led advanced SEO initiatives, including keyword research, meta tag optimization, backlinking, and technical SEO enhancements to boost organic rankings. Managed and optimized blog and website content on WordPress and Shopify, ensuring improved organic reach and audience retention. Produced clear performance reports and insights for leadership and clients, enabling faster decision-making. Collaborated with designers, content teams, and developers in hybrid/remote workflows. Served as the primary client-facing contact for social media management, paid media strategy and reporting. Collaborated cross-functionally with internal and external teams, setting project management processes to ensure smooth execution of digital marketing initiatives.
EDUCATION
R A Podar College of Commerce and Economics
Master's degree, Accountancy and Finance
Digital Vidya
Certified Digital Marketing Master Course
R A Podar College of Commerce and Economics
Bachelor of Commerce (B.Com.)
SKILLS
ABOUT SANJUKTA NAHA
Experienced Digital Marketing Professional | Social Media & Data-Driven Strategy ExpertDigital Vidya graduate with a passion for creating impactful, data-driven marketing strategies that boost engagement, drive lead generation, and elevate brand presence. Skilled in transforming complex ideas into compelling content, I excel at leading cross-functional teams and executing high-impact campaigns from concept to completion.
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