Sanju Baby
Head of Marketing | AI-Enabled Growth, B2B Marketing, Brand Strategy | Lighting & Infrastructure
- Role
- Deputy General Manager Marketing at Lighting Technologies India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sanju Baby
I lead marketing at the intersection of strategy, technology, and growth, with 18+ years of experience building and scaling brands across lighting, infrastructure, and B2B technology markets.As Head of Marketing, my focus is on turning complex products into clear market demand—using data, storytelling, and AI-enabled marketing systems to accelerate go-to-market execution, improve ROI, and strengthen brand leadership.I have led AI integration across:• Product visualization and cinematic video storytelling• Pre-sales and project marketing workflows• Content, catalog, and campaign production at scale• Performance marketing optimization and analyticsRather than treating AI as a tool, I apply it as a strategic capability—reducing turnaround time, improving internal alignment, and enabling faster, more confident business decisions.My experience spans:• B2B and enterprise marketing leadership• Product-led and data-driven growth strategies• Large-scale catalog and portfolio positioning• Marketplace and performance marketing (Amazon, Google, Meta, LinkedIn)• Cross-functional leadership across sales, product, and technology teamsI’m particularly passionate about future-ready marketing models—where AI, analytics, and human insight work together to create scalable, high-impact outcomes.
Experience
Deputy General Manager Marketing
Jul 2025 — Present · Bengaluru, IN
Lead enterprise-level AI-enabled marketing strategy across B2B and infrastructure segments, aligning brand, demand generation, and go-to-market execution to business growth objectives.• Designed and implemented AI-driven product visualization and video storytelling workflows, accelerating pre-sales engagement, improving stakeholder decision-making, and strengthening conversion effectiveness.• Own AI-powered content and catalog systems, enabling scalable creation of product portfolios across industrial, architectural, sports, and infrastructure lighting applications.• Drive data-driven marketing performance, integrating analytics, campaign intelligence, and AI-assisted optimization to improve ROI, pipeline quality, and budget efficiency.• Lead and mentor cross-functional teams (SEO, performance marketing, content, 3D, VFX, and technology partners), embedding AI workflows to increase speed, consistency, and output quality.• Manage the Lighting Experience Centre’s digital transformation, leveraging AI-enabled experiences and platforms to enhance customer engagement and brand perception.
Education
Indian Institute of Management, Kozhikode
Digital Marketing and Analytics
University of East London
Master of Business Administration , International Business
2009 — 2010
Bharathiar University
Bachelor's Degree, Computer Science
2001 — 2003
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