Sanjoy Das

About Sanjoy Das

Greetings!I am an Award-winning Pharmaceutical Sales Strategist & Business Leader with 14+ years of experience across sales management, business & Product development, and team leadership.• Serving as the Area Sales Manager (Gastro segment), leading multiple territories and hospitalsegments in Eastern India, driving market expansion, revenue growth, and strategic execution.• Successfully achieved sales targets through data-driven planning andexecution in Sun Pharma Laboratories Ltd.• Leveraged expertise in KOL engagement and hospital relationship management, while collaborating with CEOs, HODs, and Purchase heads across leading institutions.• Successfully launched and adopted new gastro specialty therapies, transitioning from the general segment, achieving rapid prescription penetration and market leadership.• Promoted within two years, from First-Line Manager to Senior Area Sales Manager, leading a team of 5 executives while maintaining zero attrition.• Expanded new territories and implemented CRM improvements, strategic coaching, and mentorship programs to optimize team performance.• Recognized with Star Club Performer (Singapore, 2024), and A-Grade Appraisal for 3 consecutive years for outstanding performance and leadership.• Completed Leadership Management Program demonstrating commitment to professional growth, innovation, and people-first leadership.

Experience

1. Area Sales Manager

   SUN PHARMA

   May 2024 — Present · Kolkata, IN

   Leading a high-performing team of 5 sales executives across Kolkata and parts of West Bengal, driving brand-wise, territory-wise, and executive-wise sales growth in the Gastro segment through SWOT analysis and sales data analysis, while performing field work with Sales executives.• Dealing with key customers: Gastro-Physicians/Surgeons, General Surgeons, and ConsultantGeneral Physicians.• Fostering relationships with KOLs, hospital senior management, and the Purchase department, ensuring increased institutional sales and strategic partnerships.• Driving therapy-shaping initiatives through quarterly CMEs on IBS (ROAM IV guidelines) andnutritional therapy, positioning Sun Pharma as a trusted clinical partner.Highlights:• Delivered exceptional business outcomes, FY24–25: 113% with (14%) growth, sustaining high-impact revenue performance.• Spearheaded new territory expansions in Behala and Budge Budge (2024), achieving 120% growth and expanding market coverage.• Recognized as Top Contributor and Torchbearer for doctor specialty and brand conversion projects, driving rapid adoption of new therapies.• Led the launch of exclusive Patented brand in India for Gastro specialty FEXUCLUE (Fexuprazan PCAB), achieving ₹50K PMPM within 4 months, and expanded RIFAGUT (Rifaximin) market share to 47%(2% MS gain), securing 100 IPM brand recognition.• Organized the highest number of CME scientific programs in the East Zone for three consecutiveyears, strengthening physician engagement and therapy awareness.• Doubled team strength from 3 to 5 executives, maintained zero attrition, and coached teammembers to excel in CRM and in-clinic effectiveness.Awards:• National Topper – Manager Development Programme (2023 & 2024)• Star Club Performer – Singapore (2024)• Top Contributor Appreciation – Performance Appraisal (2024) Commended by management forexceptional results as Area Sales Manager, driving team and revenue growth• Certification of Achievement 113%(2024)

Education

• Calcutta University, Kolkata

  B.Sc, Bioscience

  2008 — 2011

• ICFAI University

  Master of Business Administration - MBA, Marketing

  2018 — 2020