Sanjoli Arora

About Sanjoli Arora

With a background in scaling B2B SaaS brands, I now help optimize website performance, improve search visibility, and drive organic growth at Simpplr — an AI-powered intranet platform that’s redefining employee experience.Previously at Quattr, I built the content marketing function from the ground up — crafting strategies, managing SEO, and leading cross-functional projects that delivered impact. One of my favorite wins? Driving 100K+ monthly organic clicks in just 3 months by combining technical SEO, high-quality content, and data-driven insights.My skill set now spans technical SEO audits, Core Web Vitals optimization, A/B testing, analytics reporting (GA4, GSC, Amplitude), and scaling content ecosystems with a strong focus on user experience and conversions.I thrive at the intersection of creativity and analytics — partnering with product, design, and engineering to build websites that don’t just rank, but perform.When I’m not optimizing pages or tracking KPIs, you’ll find me geeking out over Bollywood music, sustainability hacks, or diving deep into the MCU universe. Let’s connect if you\'re passionate about marketing that moves the needle — and want to chat content, SEO, or Marvel theories.

Experience

1. Seo & Website Analyst

   Simpplr

   Mar 2025 — Present · Gurugram, IN

   Simpplr is an AI-powered intranet platform helping organizations create a seamless, connected employee experience. Backed by top investors and trusted by leading global brands, Simpplr is on a mission to revolutionize internal communication and employee engagement.As part of the Demand Generation team, I report to the Senior Digital Marketing Manager and work closely with the web development and content teams to ensure the website stays technically sound, search-optimized, and conversion-ready. My current focus includes improving site performance, resolving SEO issues, and aligning content with high-intent search opportunities to drive qualified traffic.

Education

• National Institute of Fashion Technology, Hyderabad

  B.Des., Fashion Communication

  2015 — 2019

• London College of Fashion, University of the Arts London

  Master of Arts - MA, Fashion Journalism

  2019 — 2021

• Delhi Public School, Gurgaon

  High School, Humanities/Humanistic Studies

  2001 — 2015