Sanjog Karulkar

About Sanjog Karulkar

I’m a creative professional with over 15+ years of experience in advertising and design. Currently, I’m an Associate Creative Director at Leo Burnett, Mumbai. Over the years, I’ve worked across a range of categories including Banking, FMCG, Entertainment, and digital services, always aiming to create work that’s clear, relevant, and well-crafted. Along the way, some of my work has been recognised at platforms like Cannes, AdFest, One Show ABBYs, Goafest, and Designomics. Whether it’s designing a tactile credit card, building a brand campaign, or working on a film, I value storytelling that connects with people and delivers with impact. I believe in keeping things simple, staying hands-on, and always being open to learning and collaboration.

Experience

1. Associate Creative Director

   Leo Burnett

   Sep 2015 — Present · Mumbai, IN

   Leading a 10-member creative team dedicated to HDFC Bank, one of Leo Burnett’s largest and most demanding accounts.• Responsible for setting the creative vision and ensuring consistent quality across mainline, digital, and design touchpoints.• Played a key role in revamping HDFC Bank’s credit card vertical—several of my card designs are now live in the market.• Developed and executed integrated campaigns, including product launches, service-led communication, festive campaigns, and brand-building work.• Led the development of TVCs, digital films, and tactical content for both retail and enterprise banking segments.• Initiated and delivered high-impact activations and experience-led campaigns across ATL, BTL, and digital.• Managed end-to-end production, from pre-production planning to on-set supervision and post-production delivery.• Actively collaborate with strategic planning, client servicing, and media teams to align business goals with creative output.• Mentoring junior creatives and designers, ensuring a culture of ownership, collaboration, and consistent improvement. • Contributed to award-winning work recognised at One Show ABBYs and other leading platforms.• Previously worked on Whisper (India, UAE & Philippines), VISA, TATA Sampanna, Bajaj Finance, Abbott Pediasure, Abbott Ensure, HDFC Securities, PlayerzPot, Ashoka Foods.