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Sanjiv Gupta

Director, Predictive Analytics PFNA at PepsiCo

Role
Director, Predictive Analytics Frito Lay Na at PepsiCo
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
OtherView LinkedIn profile

About Sanjiv Gupta

Contact:(21••••••26 I Significant executive roles across Fortune 500 companies developing new analytics strategies and capabilities to enhance marketing ROI and customer targeting. Dynamic leader with extensive experience transforming organizations to deliver breakthrough results in areas of business profitability, pricing, optimization and go-to-market strategy. I have 20 years of experience in the CPG and retail industries, across a wide range of categories. Adept at developing strong cross-functional relationships and leading direct reports/suppliers. Proven leadership skills with ability to develop teams. Excellent oral and written presentation skills.Winner of Bacardi Founder’s award for performance and value creation. Specialties: Strong expertise in secondary research, Revenue Management, MROI/Marketing Mix, Predictive Modeling, Price & Promotion Optimization, CRM/Customer Analytics, Campaign & Media Optimization, Test & Learn, Volume/Demand Forecasting, Big Data Analytics, Customer Data Segmentation, Market Structure, Brand Tracking, Household Panel Analyses, Market Structure, Process & Tools Development, Spectra /Simmons/MRI, Dunn & Bradstreet (d&b) based segmentation, Microsoft Dynamics, SPSS, Power BI, SQL

Experience

  1. Director, Predictive Analytics Frito Lay Na

    PepsiCo

    Dec 2023 — Present · Plano, TX, US

Education

  • Isenberg School of Management, UMass Amherst

    MBA, Business Administration and Management

Skills

  • Analytics
  • Customer Insight
  • Marketing Research
  • Market Research
  • Strategy
  • Segmentation
  • Forecasting
  • Marketing Strategy
  • Analysis
  • Marketing Mix Modeling
  • Data Analysis
  • Pricing
  • Competitive Analysis
  • Marketing
  • Business Analytics
  • Management
  • Consumer Products
  • Marketing Analytics
  • Pricing Strategy
  • Crm
  • Go-to-Market Strategy
  • Consumer Behaviour
  • Spss
  • Fmcg
  • Control Store Testing
  • Price and Promo Modeling
  • Multivariate Statistics
  • Cross-Functional Team Leadership
  • Predictive Analytics
  • Leadership
  • Market Analysis
  • Sql
  • Customer Analysis
  • Customer Relationship Management (Crm)
  • Campaign Measurement
  • Enterprise Analytics

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Sanjiv Gupta — Director, Predictive Analytics Frito Lay Na at PepsiCo in Dallas-Fort Worth, TX, US | Unifers