Sanjida Eva
COOP Data Analytics Fellow📊 User Experience🎨 Consumer Behavior📈 University of Michigan Alum🎓
- Role
- Digital Marketing Extern at Kepler
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sanjida Eva
User research, consumer behavior, and human factors enthusiast, dedicated to understanding how people think, decide, use, and interact with technology. I’m passionate about human-centered research, design and analysis, translating complex behaviors into meaningful, accessible experiences. Hi, I\'m Sanjida! I graduated from the University of Michigan, where I majored in Cognitive Science (Decision & Cognition) and minored in Entrepreneurship and User Experience Research & Design. During my time there, my education consisted of interdisciplinary courses-computer science, psychology/neuroscience, business/marketing, philosophy, and digital product design-to gain an understanding of how humans and businesses interact with and respond to the information all around us. Aside from chasing hobbies every so often, I find the most happiness in work that thrives at the intersection of discernment, efficiency, and impact-work that bridges human needs with meaningful solutions. My experiences in marketing, ux/cx strategy, business development, guest services, and instructional design have strengthened my ability to communicate clearly, think analytically, and craft narratives that resonate. I’m drawn to seeing the big picture, finding the missing pieces of the puzzle, and coming up with innovative, data-driven ideas that lead to real solutions. Currently completing a Data Analytics Fellowship and a Digital Marketing Externship to broaden my toolkit, and explore how data and storytelling can work together to support smarter decision-making. I’m motivated to build a career where diversity, empathy, and innovation are at the forefront-where I can grow and contribute in ways that create clarity, connection, and lasting value.
Experience
Digital Marketing Extern
Mar 2025 — Present
Education
University of Michigan College of Engineering
Minor
COOP Careers Fellowship
Data Analytics Fellowship
University of Michigan - School of Information
Minor
University of Michigan
Bachelor of Arts - BA
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