Sanjeevkumar Lahre
| Campaign Manager | Delivery Operations | Strategic B2B Account Executive |Salesforce | Programmatic Campaign Management | CTV | API | DSP | Data Insights & Customized Reporting | Client Success at Madison Logic.
- Role
- Campaign Manager at Madison Logic
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Sanjeevkumar Lahre
Strategic and results-oriented Campaign Manager with expertise in Account-Based Marketing…
Experience
Campaign Manager
Dec 2024 — Present · SG
Lead Generation Campaign Management- Demonstrated expertise in planning and executing B2B lead generation campaigns across multiple channels, including email marketing, social media, search, and display- Proven track record of achieving lead volume and quality targets within specified budgets- Experience in optimizing lead funnels and nurturing campaigns using marketing automation tools (e.g, HubSpot, Marketo, Pardot). Programmatic Display Advertising- Proficient in managing programmatic campaigns through Demand-Side Platforms (DSPs)- Skilled in audience segmentation, retargeting strategies, and creating dynamic ad placements tailored to user behavior- Expertise in managing budgets, bidding strategies, and inventory optimization to maximize ROI- Experience in A/B testing creative elements, ad placements, and targeting to improve campaign performance. Performance Monitoring and Analytics- Strong ability to interpret campaign performance metrics (CTR, CPA, CPL, etc.) to make data-driven decisions- Experience with analytics platforms and campaign reporting tools to provide actionable insights- Familiarity with tracking tools like UTM parameterization to ensure accurate attribution. Stakeholder Collaboration- Adept at working closely with creative teams, content developers, and media planners to execute cohesive campaigns- Ability to communicate campaign progress, results, and recommendations effectively to clients or internal stakeholders. Technical Skills- Proficiency in marketing tools such as Salesforce, LinkedIn Campaign Manager, and other CRM systems for lead tracking- Understanding of ad fraud prevention tools and brand safety measures in programmatic advertising.
Education
JVC Convent school
Higher secondary school , Higher Education/Higher Education Administration
Dr. C. V. Raman University, Kota Bilaspur
Diploma of computer applications , Computer Programming, Specific Applications
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