Sanjeev Kumar
Associate Director of User Growth | Product-Led Traffic Growth & Content Strategy | Building Organic Users & Rankings
- Role
- Associate Director - User Growth at 91mobiles
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sanjeev Kumar
I specialize in developing and implementing strategies that drive traffic growth for catalog and content websites. My extensive experience in this field has equipped me with the skills to design and execute effective strategies that prioritize growth and usability, ensuring that the website meets the evolving needs and expectations of its target audience.
Experience
Associate Director - User Growth
Oct 2023 — Present · Gurugram, IN
Develop and Implement Growth Strategies- Craft and execute growth strategies focused on increasing organic traffic and enhancing user experience- Align strategies with company objectives to achieve sustainable growth.Lead SEO Efforts- Drive user acquisition through advanced SEO techniques and organic growth methods- Optimize website content and structure to improve search engine rankings and visibility.Improve Product Experience- Analyze and enhance the product experience to increase user satisfaction and retention- Implement user feedback to continuously improve product features and usability.Collaborate with Editorial/Content Team- Work closely with the editorial and content team to develop and optimize content that drives organic traffic- Ensure content strategies are aligned with SEO goals and best practices.Analyze and Report Performance- Monitor and analyze key performance metrics related to traffic and user experience- Provide regular reports and insights to senior management to inform strategic decisions.Collaborate Across Departments- Work closely with product, development and editorial teams to ensure cohesive growth efforts- Align cross-departmental activities to enhance product experience and increase organic traffic.Manage and Mentor Team- Lead and inspire a team of SEO and growth professionals- Provide guidance, support, and opportunities for professional development.Stay Ahead of Industry Trends- Keep up-to-date with the latest trends and best practices in SEO, content marketing, and user experience- Apply innovative approaches to maintain a competitive edge in the market.
Skills
- Digital Marketing
- Sem
- Online Marketing
- Landing Page Optimization
- Web Development
- Wordpress
- SEO
- Ppc
- Google Analytics
- Google Adwords
- Google Webmaster Tools
- Web Marketing
- Email Marketing
- Keyword Research
- Web Analytics
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