Sanjeev B

About Sanjeev B

Professional Profile With almost two decades of experience across journalism, corporate communications, and marketing strategy, I bring a unique blend of editorial expertise and hospitality domain knowledge. A graduate of the Institute of Hotel Management (IHM), Pusa, I began my career deeply rooted in the hospitality sector—covering industry insights, operational trends, and brand strategy of the industry for publications like Express Hospitality at The Indian Express and Federation of Hotel & Restaurant Association of India (FHRAI) Magazine. This foundation has enabled me to understand hospitality businesses from the inside out. Over the years, I have expanded my focus to include corporate communications and strategic brand storytelling having been associated for a decade with the global Big4 organization—KPMG. Across various roles during this period, I have led integrated campaigns, stakeholder communications, and business-aligned narratives that drive engagement and brand value—particularly within the service and hospitality-oriented sectors. I am adept at navigating the evolving media landscape and leveraging digital tools—including AI—for creative expression and business communication. I constantly seek to contribute to a forward-thinking approach with innovation, agility, and purpose.

Experience

1. Marketing Communication

   KPMG India

   Jul 2018 — Present · Gurugram, IN

Education

• Institute of Hotel Management

  Diploma; higher

  1997 — 2000

• Young Men's Christian Association

  PG Diploma

  2002 — 2003

• Raisina Bengali Sr Sec School

  B.Com

  1985 — 1997

Skills

• Product/Service Development
• Magazines
• Content Writing
• Conceptualisation
• Television
• Interviews
• Marketing
• Publications
• Creative Writing
• Writing
• Storytelling
• News Writing
• Editing
• Advertising
• Editorial
• Marketing Communications
• Media Relations
• Publishing
• Feature Articles
• Copy Editing
• Journalism
• Content Development
• Hospitality
• Media Planning
• Newspapers