Sanjeev Kumar Yadav
Digital Marketing Manager | Expert in SEO & PPC | Boosting Engagement & Conversions
- Role
- Lead-digital Marketing at Highlands
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Sanjeev Kumar Yadav
Digital Marketing Manager with over 7 years of experience in diverse industries – real…
Experience
Lead-digital Marketing
Apr 2025 — Present · Noida, IN
I am specialised in SaaS marketing for B2B tech and engineering industries.Key Skills & Focus Areas:SEO Strategy & Content Marketing – driving organic traffic growth, optimising content for lead generationLead Generation & Demand Generation – using Google Ads, LinkedIn Ads, Facebook Ads, and retargeting campaignsMarketing Automation & CRM – building lead nurturing workflows in HubSpot, Salesforce, MailchimpB2B Product Marketing – developing go-to-market strategies, sales enablement content, and competitive positioningPerformance Marketing – A/B testing, conversion rate optimisation (CRO), and campaign analyticsBrand Awareness & Online Reputation Management – using PR, G2, Capterra, Trustpilot to boost social proofWebsite Management & UX Collaboration – working on WordPress, technical SEO, landing pages, and user experience improvementsEmail Marketing & Drip Campaigns – segmenting lists, improving open rates, and driving pipeline growthI’m passionate about scalable marketing strategies, marketing technology (MarTech), and B2B SaaS growth.
Education
Railway Institute, New Delhi
Diploma in Multi Modal Transport (Containerisation) & Logistics Management., Logistics, Materials, and Supply Chain Management
2009 — 2010
Delhi University
Bachelor of Commerce (B.Com.)
2004 — 2007
National Broadcasting Academy, New Delhi
Post Graduate Diploma in Business Management, Marketing (Major) & International Business (Minor)
2010 — 2012
Indian Institute of Technology, Delhi
Digital Marketing, Digital Marketing
Guru Jambheshwar University
Master of Business Administration (MBA), Marketing/Marketing Management, General
2010 — 2012
YMCA University of Science & Technology
Post Graduate Diploma in Aviation & Travel Management, Hospitality Administration/Management
2008 — 2009
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