Sanjeev Garg

About Sanjeev Garg

Developed solution architectures for various Adobe Experience Platform (AEP) based on architecture that is on AWS cloud and has data outbound and inbound ingestion to/from the Xfinity Consumer Data Platform (XCDP) audience platform.Lead initiatives utilizing Adobe Experience Platform and Adobe Campaign Classic for improved customer targeting and journey personalization, aligning with marketing objectives within the Mar Tech organization.Design and configure data schemas in AEP using the Experience Data Model (XDM).Hands on experience in Adobe Web SDK, XDM Schema Definition, RT-CDP, DULE governance framework.Configure and manage identity namespace to create linked identity graphs for personalized, cross-channel experiences.Create and manage datasets, mapping them to schemas and enabling them for profiles to ensure proper alignment with business needs.Schema Design and Enablement: Build schemas to represent data structures and enable them for profiles to ensure real-world data mapping.Source Connectors: Configure and manage source connectors for data ingestion from external systems such as cloud storage, databases, and Adobe applications.Identity Management: Create and manage identity namespace to build linked identity graphs for personalized, cross-channel experiences.Schema Design and Enablement: Build schemas to represent data structures and enable them for profiles to ensure real-world data mapping.Leverage AEP\'s APIs and SDKs to integrate data from various application connectors.Familiarity with APIs, SDKs, and streaming data ingestion tools.Developed end-to-end solutions for various rules-based engines for the Enterprise Decision Engine (EDE) that would use qualified audiences from the Adobe Experience Platform (AEP).

Experience

1. Martech Operations Tech Lead

   Ulta Beauty

   Feb 2025 — Present · Bolingbrook, IL, US

   MarTech Operations Tech Lead(AEP, RTCDP, GCP)Ulta Beauty Inc, Bolingbrook, ILEXPERIENCEFebruary 2025 - PresentUnderstanding of Adobe Experience Platform (AEP) capabilities,architecture, and implementation. •Experience in setting up sandboxes in AEP E2E by creating variousXDM schemas, datasets, data flows, and dataset mappings using a setof APIs through Postman, as well as through the UI.•Experience in creating data streams in AEP to enable streamingingestion into AEP event based datasets which are being used in realtime AJO journeys(unitary event)•Working knowledge of writing and scheduling DAG\'s in GCP usingApache Airflow worker to ensure smooth transition of batch data toand from AEP and GCP(both ingress and egress).•Hands on experience in developing FAC models and compositions inAEP which helps to directly create audiences without storing data intothe AEP and use those audiences in AJO journeys.•Serving as the point person for the client with regard to identifying,documenting and deploying the fix of incidents and issues as theyarise.•Developed and implemented monitoring dashboards in Google CloudPlatform, facilitating data quality assessments and enabling timelydecision-making.•Experience with writing SQL queries in Google BigQuery (GBQ) fetchingdata from GBQ tables, as well as from data warehouse tables andviews.•Experience in creating audiences in AEP using data distiller which canbe used to re-engage profiles in the journeys which got timed out andexited due to certain reasons.•Working knowledge of ITSM process using existing processes and ITSMtools (JIRA), SNOW for governance, reporting, monitoring, Incidents,SLAs, etc.

Education

• Ambala College of Engineering & Applied Research

  B.Tech, Computer Science

  2003 — 2007

Skills

• Xml
• Web Services
• Mobile Applications
• Sql
• Agile Methodologies
• Jquery
• Objective-C
• Design Patterns
• Javascript
• Ios Development
• C++
• Ajax
• Android Development
• Json
• Iphone
• Jsp