Sanjeet Kumar
Manager - Digital Marketing | Digital Marketing Strategist | Performance Marketing Expert | Meta Ads Specialist | Google Ads | SEO & SMM | ROI-Driven Growth Solutions
- Role
- Manager - Digital Marketing at Link-Bharat
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sanjeet Kumar
Digital Marketing Professional 13+ Years in Performance Marketing, Paid Media Strategy…
Experience
Manager - Digital Marketing
May 2024 — Present · Delhi, IN
I specialize in end-to-end performance marketing and paid media management across Meta Ads, Google Ads (via MCC), Facebook Business Manager, and LinkedIn Campaign Manager. With a focus on full-funnel strategy and ROAS-driven execution, I’ve led scalable campaigns across eCommerce.Key Responsibilities:• Developed and executed paid media strategies across Google Search & Display, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Bing, and mobile advertising platforms• Managed full-funnel campaign execution, including audience segmentation, budget pacing, and device-level targeting (desktop, mobile, tablet)• Built and optimized advanced campaigns such as PLA, DSA, RLSA, GSP, YouTube Video Ads, Facebook Dynamic Ads, and LinkedIn Sponsored Content• Conducted in-depth keyword research and audience targeting using Google Ads, Analytics, and third-party tools (SEMrush, Ubersuggest)• Led continuous optimization through A/B testing, creative iterations, and bid strategy refinement to improve CTR, CVR, and CPC• Implemented conversion tracking and attribution using Google Tag Manager, GA4, Meta Pixel, and LinkedIn Insight Tag• Created performance dashboards and reports, delivering data-driven insights on campaign health, ROAS, and CPA• Collaborated cross-functionally with designers, developers, and content teams to align campaign assets with performance goals• Oversaw agency coordination and internal team training, standardizing workflows and improving media buying efficiency
Education
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communication
2022
Sikkim Manipal University - Distance Education
Master of Business Administration (MBA)
2015 — 2017
GrowthSchool
Performance Marketing Mentorship Program
2020 — 2021
Delhi University
B.A Programme
2008 — 2011
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