Sanjeeb Kumar Mahapatra

Experience

1. Digital Marketing Manager

   World Visa Consultants Pvt Ltd

   Sep 2024 — Present · Bengaluru, IN

   Developed and implemented data-driven digital marketing strategies, resulting in a 5x increase in website traffic.Led SEM campaigns and optimized paid search campaigns for 4x ROI.Planned and executed targeted social media marketing campaigns across platforms like Facebook, Instagram, LinkedIn, andTwitter, increasing follower engagement by 50% and improving brand visibility.Optimized SEM campaigns for better lead generation campaigns by refining keyword targeting, improving ad copy, andutilizing A/B testing, resulting in a 40% increase in qualified leads and a 30% reduction in cost per acquisition (CPA).Analyzed performance metrics using Google Analytics, Microsoft Clarity and Hotjar driving improvements in campaigneffectiveness through A/B testing and data insights.Conducted A/B testing and conversion rate optimization strategies, improving landing page conversion rates.