Sanjay J.
Leadership Content Strategist | B2B/SaaS Content Expert | Helping Vertical CEOs Build High-Trust Brands | Creator of Trust Signals Newsletter & BookWorld Wednesdays (C-Suite)
- Role
- Senior Manager Content, Research & Sales Enablement at Innova Solutions
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sanjay J.
I believe trust is the only KPI that compounds. For 15+ years I\'ve helped…
Experience
Senior Manager Content, Research & Sales Enablement
Mar 2025 — Present
Spearheading thought leadership and strategic content initiatives across Health & Life Sciences, Retail, Manufacturing & TTH, and Media verticals.• Collaborating with vertical marketing heads, delivery leads, and industry SMEs to create white papers, executive blogs, industry PoVs, and analyst-ready messaging frameworks.• Built and executed campaign-aligned content calendars, enabling demand generation and account-based marketing efforts across regions.• Mentoring a cross-functional team of writers and content specialists to ensure alignment with tone, style, and vertical focus.• Led executive ghostwriting efforts and repackaged field content for reuse across industry roundtables, digital campaigns, and analyst briefings.• Designed reusable frameworks for event recaps, customer win stories, and industry trends, improving content turnaround by 40%.
Education
Udemy Alumni
Certification in Technical Writing: DITA XML
MICA | The School of Ideas
PG Dip. Digital Marketing
Northwestern University - Kellogg School of Management
Digital Marketing Strategies
JNVU-JNU
Doctor of Philosophy - PhD
Skills
- Blogging
- Lead Generation
- SEO
- Writing
- Web Analytics
- Newsletters
- Management
- Copy Editing
- Marketing
- Brand Development
- Editing
- E-Commerce
- Advertising
- Feature Articles
- Team Management
- Content Development
- Interviewing Skills
- Marketing Communications
- Social Media Marketing
- Content Management
- Web Marketing
- Proofreading
- Copywriting
- Editorial
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