Sanjay Sheth
Campaign Specialist @eBay
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WORK HISTORY
Campaign Specialist @eBay
Toronto, ON, CA
Partner directly with Marketing Managers to understand overall strategy across Ads products-Partner with Marketing Enablement teams on designing marketing journeys and converting business ideas into actionable tasks -Be the main point of contact between Ads, Marketing Enablement teams and external agencies supporting campaign delivery (DEPT, Moskito)-Manage campaign briefings in Monday.com-Partner with Audience Enablement team on defining criteria for Persistent Audiences-Manage creatives in Composer (UEP), own setup and QA of new content -Manage content development and audience alignment-Conduct ongoing A/B testing-Analyze campaign results and help drive business strategy.
EDUCATION
Mumbai University Mumbai
Bachelor of Business Administration - BBA
Humber College
Postgraduate Degree
ABOUT SANJAY SHETH
As a dedicated Ad Campaign Specialist at Teleperformance supporting Google, my focus is on leveraging my expertise in keyword analysis and paid media strategy to drive success in B2B Google Ads campaigns. With a fresh postgraduate degree in International/Global Studies from Humber College, I am adept at identifying opportunities to maximize ad spend efficiency and achieve key performance indicators. Collaborating with marketing agencies, I employ a consultative sales approach to enhance their Google Ads accounts. My role involves not just strategic campaign management but also building insightful market intelligence through direct engagement with clients. This synergy of academic knowledge and practical application forms the core of my professional ethos, aiming to deliver robust results and foster meaningful agency partnerships.
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