Sanjay Aikat
Marketing | E-commerce | Digital Marketing | Sales | Start Up Mentoring | Growth Hack | Conversion Optimization l SaaS | Performance Marketing | XISS | ICFAI | Management | Healthcare l Publishing l
- Role
- Marketing Director at Engaged Media, Llc
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sanjay Aikat
Executive Leadership: Leading revenue, margin, ROI, and cash flow improvement and overseeing consensus building, teamwork and mentoring.Marketing Strategy: Handing online/digital lead generation, go to market strategy, direct sales, e-commerce channel management, marketing channel development and segmentation, customer relationship management, competitive analysis, social media, mobile apps, direct offline marketing, advertising, media buying and selling and location based services.Product and Project Management: Using business technology trends, e-commerce operations, service delivery, pricing, real time customer segmentation, process improvement, analytics, usability, enterprise risk management and specializing in creation of high end customer service.P and L Management: Overseeing the P/L optimization forecasting, financial analysis, budgeting and affiliate deal structuring.Team Management: Cultivating a team culture that leverages business drivers into practical results like profitable revenue growth, overall margin improvements and extremely satisfied repeat customers.
Experience
Marketing Director
Jun 2022 — Present · Gurugram, IN
Education
Edupristine
Certification in Busines/Predictive Analytics, Big data, Predictive Analytics, SAS, business analytics
2014 — 2014
ICFAI
GSM, International Business and Global Business Strategy Management
2004 — 2005
Xavier Institute of Social Service
MBA, Business,Information Technology, Marketing
1998 — 2000
Skills
- Google Analytics
- Project Coordination
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media
- Mobile Devices
- Transition Management
- Delivery of Projects
- Team Management
- Marketing
- Advertising
- International Sales
- Organizational Leadership
- Organic Search
- Profitable Growth
- Email Marketing
- Affiliate Marketing
- Ppc
- Social Media Consulting
- Google Adwords
- Digital Strategy
- Search Engine Marketing (Sem)
- Profitability Enhancement
- Cross Functional Team Building
- Digital Marketing
- Agile Project Management
- Product Management
- Management
- Social Media Marketing
- Sales & Marketing Alignment
- Strategic Marketing Consultancy
- Supplier Negotiation
- Social Media Strategist
- Web Analytics
- Profit Maximization
- Leadership
- Sales
- Development of Strategic Marketing Plans
- Online Advertising
- Sem
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