Sanjay K Varma
Account Manager - Digital Media at Google
- Role
- Account Manager - Digital Media at Google
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanjay K Varma
Passionate Digital Marketer with expertise in Digital Marketing, Consumer Insights, Marketing strategy, Business Development, Market research.Well-versed in devising, implementing, strategizing and optimizing Digital Marketing campaigns & other components of Online Marketing across all digital channels.Specialities:Digital MarketingSearch Engine Marketing (SEM)/PPC ExpertSearch Engine Optimization (SEO)Social Media MarketingDisplay & Mobile AdvertisingYouTube AdvertisingE-Commerce
Experience
Account Manager - Digital Media
Apr 2015 — Present · Mumbai, IN
Manage high budget digital accounts, collect and analyse data, identify trends and insights in order to achieve maximum ROI in Google Adwords search, display, remarketing, mobile app and programmatic campaigns.Analyse inventory availability, Affinity, Location and Demo targeting for Youtube Instream and True view video campaigns and prepare benchmarks.Coordinating with the Google\'s global team and discussing the recent digital media trends in the industry.Regularly monitor and optimize SEM campaigns and derive measurable insights for the clients.Prepare and analyse weekly revenue figures and discuss the same with the internal team.Coordinating with the corporate clients and the digital advertising agencies and advise them on campaign planning and budget allocation.
Education
CIMSR, Mumbai University
MBA, Marketing/Business Strategy
2010 — 2012
Don Bosco Institute of Technology (D.B.I.T)
PG, Digital Marketing/Web Designing/Analytics
2013 — 2014
Valia College, Mumbai University
Bachelor of Science (B.Sc.), Information Technology/Software/Hardware
2005 — 2008
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