Sanjay Sonar

Asst Technical Sales Director @OPTEL Group

Montreal, QC, CA

Design & Implement Sales Strategies: Develop and implement effective sales strategies to boost efficiency and revenue.• Client Development: Partner with sales directors to nurture existing client relationships and secure new clients, focusing on key account priorities and strategies.• Lead Management: Direct bid/no-bid decisions and prioritize opportunities in collaboration with sales directors.• Contractual Discussions: Negotiate contracts with prospective clients, overseeing terms and conditions, technical specifications, lead-time definitions, and final pricing in line with approval processes and margin targets.• Pricing Oversight: Manage benchmark pricing and ensure adherence to established price lists and rules to achieve margin targets.• Sales Pipeline Development: Work with sales directors to develop a strong sales pipeline and convert it into orders.• Market Entry Strategy: Provide insights on route-to-market strategies, agent selection, and agent management for new markets.• Industry-Specific Support: Support sales initiatives for the pharmaceutical, CPG, and agriculture industries in the region.• Strategic Planning & Execution: Assist in formulating, implementing, and driving the product roadmap, developing new features, and go-to-market strategies. Help plan the marketing calendar, content, and annual budget.• Cross-Functional Collaboration: Collaborate with Sales, Marketing, and Product teams, acting as the technical liaison.• Leadership & Team Development: Lead the technical sales team and mentor a team of Solution Architects, IT SMEs, and Sales Solution specialists.

University of Mumbai

Bachelor of Engineering - BE

Birla Institute of Technology and Science, Pilani

Master of Technology - MTech