Sanjay Kumar

About Sanjay Kumar

Create & Implement strategy to drive brand awareness, sales of company’s products & services across all digital channels. Manage digital analytics to set benchmarks, track success & refine strategy for website, mobile, social, market place, content and search.Results-driven and certified Digital Marketing professional with a strong background in Pay-Per-Click (PPC) advertising and Organic SEO/SMO. Proven expertise in creating and optimizing PPC campaigns across various platforms to drive traffic, increase conversions, and maximize ROI. Seeking a challenging position in Digital Marketing where my strategic thinking, analytical skills, and hands-on experience can contribute to the best of my career and organization.Industries Experience: Insurance, Health & Beauty, Health & Nutrition, eCommerce, Gems & Jewelry, Software, Education, Fashion, Sports, Job Portal, Tech Support, etc.# Brand Strategy - Brand Architecture and Culture Alignment # Micro Level Projection & Planning for minimizing Operational Risk# ORM: Enhancing Visibility & Connectivity, Removing and hiding bad reviews, complaints on Social and Search.# Balancing the utilization of resources with a focus on revenue and profits.# Collect market data with current trends and latest development in the industry# Keeping track of competitor’s activities and helped top management by providing the right inputs# Team Leadership & CollaborationExperience as a Digital Marketing Performance:# Performance Marketing Strategy# Paid Media Campaign Management (Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Taboola Ads, etc.)# Analytics & Funnel Setup (Google Analytics, SEMrush, etc.)# ROI & KPI Tracking# Conversion Rate Optimization (CRO)# A/B Testing & Experimentation# Programmatic Advertising# Search Engine Marketing (SEM)# Budget Management & Cost Optimization# Growth Hacking# Audience Segmentation & Targeting# Retargeting & RemarketingSEO Experience - Developing & Executing SEO Strategies for Complex projects# First Page Ranking# Coordinating with content writers and maintain Quality standard# User & SEO friendly website# Providing Site Structure, Site Navigation# Develop Content Strategy Documentation around Keyword Themes# On Page Optimization # Off Page & Keywords Research # Competitor Analyze# Link Building Strategy# Website Internal Search Optimization# Strategy for Answers ranking on QUORA & Video ranking on YouTube# SEO Analytics & Reporting (Google Analytics, Google Search Console)# Technical SEO (Site Audits, Schema Markup, Crawl Issues)# Local SEO

Experience

1. Co-founder & Digital Marketing Strategist

   Digitals Daddy

   Nov 2019 — Present · Gurgaon, IN

   I develop online business plan & strategy to increase the brand and revenue for small & medium organization using digital marketing (Social, Search, Content - ChatGTP, Creative) and eCommerce technique. Brand Strategy - Brand Architecture, Culture Alignment and Designing Digital Marketing Plan with detailed project report including RIOT (Returning Investment on Time), Market Survey, Resource & Operational Risk Management. Social Media Marketing strategy to increase reach, customer & influencers engagement that convert into sales. eCommerce solution including website, Apps and Market Place. ORM (Online Reputation Management): Enhancing Visibility & Connectivity, Removing and Hiding bad reviews & Complaints on Social and Search. Live Events and Webinar – strategies development for joining targeted audience. Balancing the utilization of resources with a focus on revenue and profits. Collect market data and information on current trends and latest development in the industry Keeping track of competitors activities & current developments in the industry and helped top management in formulating marketing strategies by providing the right inputs Coordinating with content writers and maintain Quality standard Interacting with Programmers and Designers to create User & SEO friendly web site Providing Site Structure, Site Navigation, Content Organization and Page Details Develop Content Strategy Documentation around Keyword Themes Monitor, Track and Report using Google Analytics Metrics Keywords and Off Page Assets Research & Analysis Back Link Strategy and its Implementation Website Internal Search Optimization Develop MIS dashboards for tracking & reporting to clients

Education

• BIEC (Bihar Intermediate Education Council)

  Diploma; Advance Diploma; ADIT; Intermediate

• Bihar School Examination Board

  10th

• Edexcel Foundation

  ADIT

  2002 — 2006

• Indira Gandhi National Open University

  BIT

  2002 — 2006

• Edexcel Foundation - London

  HND ( Higher National Diploma )

  2002 — 2004