Sanjay Pant Digital Marketer

About Sanjay Pant Digital Marketer

Hey Visitors I’m glad you’re here! As a CERTIFIED Digital Marketing…

Experience

1. Digital Marketing Specialist

   Upwork

   Sep 2016 — Present

   With over 7+ years of deep-rooted hands-on experience in performance marketing, I specialize in driving measurable growth and ROI for both product-based and service-based businesses including fast-paced e-commerce brands. My work consistently delivers 4–5x ROAS, along with improved conversion rates, reduced customer acquisition costs, and efficient budget allocation. & :Planned, launched, and optimized high-performing campaigns across Google Ads and Meta Ads platforms:Google Ads: Search, Display, Shopping, Performance Max (PMax), Discovery, YouTubeMeta Ads (Facebook & Instagram): Traffic, Conversions, Lead Generation, Dynamic Ads, RetargetingDelivered data-driven optimizations through continuous A/B testing, audience segmentation, creative iteration, and budget reallocation.Scaled multiple 6–7 figure ad accounts while improving conversion rates and reducing customer acquisition costs (CAC).Streamlined ad account structures for better performance tracking and cost efficiency.Worked with diverse industries such as SaaS, healthcare, fashion, electronics, real estate, education, and more. & :Campaign Setup & StrategyOngoing Performance OptimizationConversion Rate Optimization (CRO)Budget & Bid ManagementPixel & Conversion Tracking (GA4, GTM, Meta Pixel)Google Merchant Center ManagementAd Copywriting & Creative StrategyAnalytics & Reporting (Google Analytics, Meta Ads Manager, Looker Studio)