Sanjay Kumar Prakash
Adobe Campaign Architect | Marketing Automation | Adobe Experience Platform | AJO | ACC v7/v8
- Role
- Assistant Manager-technical Lead at KPMG India
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Sanjay Kumar Prakash
As Assistant Manager-Technical Lead at KPMG India, I architect and implement…
Experience
Assistant Manager-technical Lead
Feb 2025 — Present · Bengaluru, IN
Serving as Adobe Campaign Architect for enterprise-scale marketing solutions using Adobe Campaign Classic v7/v8• Leading end-to-end architecture design, implementation, and optimization for multi-BU, cross-channel campaign environments• Collaborating with business stakeholders to align campaign logic with customer journey strategies• Defining reusable delivery templates, workflow standards, and scalable folder structures to ensure governance and consistency• Driving performance tuning across schema design, workflow orchestration, and data management• Mentoring junior developers and conducting architecture/code reviews to uphold platform best practices• Overseeing integration strategies using REST APIs, SFTP, and external CRM/transactional systems
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