Sanjay Kumar
Retail Operations & Expansion Leader | Scaled CnM to Multi-Store Fashion Chain | 25+ Years of Driving Growth, Teams & Systems
- Role
- General Manager at Chunmun Stores Pvt Ltd
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Sanjay Kumar
Senior retail operations leader with 25+ years of experience transforming businesses…
Experience
General Manager
Jan 2005 — Present · New Delhi, IN
CnM is a North India-based fashion retail chain with 15+ stores offering apparel and lifestyle products across menswear, womenswear, ethnicwear, kids, and home categories.Joined when the company had just 2 stores and a traditional setup. Worked closely with leadership to build the operations backbone, scale the retail footprint, and establish structured HR, merchandising, and reporting systems.Key Contributions- Scaled store presence from 2 to 15+ outlets across key cities in North India — a 7x expansion in footprint- Contributed to over 5x revenue growth by professionalising store management, inventory turnover, and driving customer-centric operations- Leading a team of 1,500+ employees across 15+ stores including operations, merchandising, logistics, and HR functions- Developed and institutionalised a comprehensive retail operations manual, standardising SOPs across all outlets- Led performance reviews, store audits, and issue resolution processes to ensure consistency, discipline, and accountability at scale- Partnered with merchandising teams to optimise inventory and improve category-level performance through better planning and liquidation strategies- Acting as the operational bridge between store teams and leadership, supporting decision-making with timely data, and on-ground feedback.
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